An historic home furniture organization has gone into administration due to coronavirus right after practically 120 decades in business.
Lee Longlands was founded in 1902 and opened its flagship retailer in Birmingham 30 yrs later on.
The relatives-operate business stated it experienced been pressured into administration as a result of the “the devastating effects of the coronavirus lockdown”.
The organization has a selection of showrooms across the Midlands and was described as “a domestic title” in the location.
Its stores in Birmingham, Leamington Spa, Kidderminster, Abingdon, Derby and Cheltenham had been shut for a few months and have only just re-opened as lockdown limits eased.
Robert Lee is the fourth technology to run the business, which was set up by Robert Lee and George Longland.
“For virtually 120 decades our loved ones company and our workers have place our customers at the coronary heart of almost everything we do,” he reported, introducing that the business would be doing work to fulfil orders “to restore our brief phrase funds”.
The company’s founders ended up pioneers – in 1907 they turned the initially shop outdoors of London to set up window display lights just after closing time.
Its flagship retailer in Birmingham was used to retail outlet food rations during the Next Earth War, and the enterprise also contributed to the war work by producing “blackout cloth” to go over home windows, producing it harder for enemy bombers to establish targets.
“Lee Longlands is a household identify throughout the Midlands,” Matt Ingram, from administrator Duff and Phelps explained.
“The actuality that the appointment of administrators has been vital, demonstrates the devastating fiscal effect that this pandemic will leave in its wake.”