Following an agreement between the league and the broadcaster by membership, the Italian Serie A (Italian Football Championship) would be covered by BT Sport in the UK. The three-season contract will allow BT Sport to live telecast Italy’s top-flight matches until 2024, starting on 21 August.
All matches will be shown at the opening of the competition, while at least five matches per round will be broadcast live, with a total of over 200 matches in the 2021/2022 season alone.
Rachel Knight, Director of Sports Rights at BT Sport, commented: “We want to offer our customers the best sport in the world and the addition of Serie A means viewers are able to follow some of the biggest stars, managers and clubs. The football world.”
Knight said: “European football has always been an important part of our work, with Serie A now joined by the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League as well as exclusive coverage of League One in France.”
BT Sport will also broadcast a weekly attraction about the Italian competition.
A weekly Italian league event featuring key stories from each round will also be included in BT Sport’s overall coverage, with presentations from Italian football expert James Richardson.
The announcement follows the success of the Italian national team in the European Cup final against England, while the previous season saw a fight between rivals Inter Milan and AC Milan for the title. The public will follow Jose Mourinho’s return to the Italian first-class with AS Roma, while Cristiano Ronaldo’s Juventus works to maintain their position as the main force in the country.
The deal builds on BT Sport’s extensive live football coverage portfolio, which recently renewed its media rights agreements with the Premier League along with Sky Sports, Amazon Prime Video and BBC Sport.