Priyanka Chopra One of the most recognized personalities in the world. She has received numerous awards as an actress and producer with credits in over 60 international and Hollywood films. The artist now has another commitment on her agenda: taking on her talent to represent the high-end jewelry brand Bulgari as the brand’s new global ambassador.
“I have always admired and fascinated Bulgari’s stunning artworks, many of which celebrate some of my homeland’s most precious resources,” says Priyanka, UNICEF’s Global Goodwill Ambassador and recipient of the prestigious Danny Kaye Award Humanitarian. As a symbol of the power and power of millions of young women, she is also an ambassador for Global Citizen and has been involved in various initiatives to protect children’s rights and promote girls’ education around the world.
She recalls the piece’s connection with India, her homeland, from the colored stones to the flowers that become ingredients in perfumes, as a way of remembering her love for the country. “At the same time, I choose to collaborate with brands that recognize their immense social responsibility. Bulgari has made a huge impact with its initiatives to help children in need around the world, and I look forward to working together and helping children in need.” Very excited to continue with these projects,” he says.
Recently, in response to the second wave of COVID-19 in India, Priyanka created a fundraising campaign in collaboration with the NGO Give India to raise funds for healthcare facilities, medical equipment and vaccination support. The campaign, which reached its initial $1 million goal in less than two weeks, has been raised to $3 million, and Bulgari has announced that it will make a donation to fight COVID in the country.
“For Bulgari, India holds a very special place in our hearts as it not only provides a constant source of inspiration, but it is also a rich and incredible land of nature to draw some of its most precious gems to craft our creations. from jewelry to fragrance.” Bulgari CEO says, Jean-Christophe Babin. “I am very happy that Priyanka will be joining our family. With her beauty, talent and human commitment, she is an inspiring reference to millions of women across the globe. I am confident that together we will develop exciting projects with a significant social impact. We have partnered with another luxury brand in the past and we know each other very well.”
Among the projects and collections that Bulgari has developed in India, in 2020 the brand established a partnership with Firmenich on a sustainable floriculture project called “Phool Ratna of India”. It aims to create a new jasmine floriculture model involving 100 family farms in Tamil Nadu, providing local communities with an alternative approach to production, increasing their profits and improving the quality of their flowers. Is.