Amazon closes deal and will host stores from 13 LaLiga clubs

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Initiatives include Alavés, Athletic Bilbao, Betis, Cadiz, Celta, Espanyol, Getafe, Granada, Levante, Mallorca, Osasuna, Real Sociedad and Villarreal.

LaLiga announced, this Wednesday (29), an agreement with Amazon, which will host stores from 13 clubs competing in the competition. Initially, the LaLiga store on Amazon will be available to consumers in the UK, Italy, France and Germany. During 2022, the idea is to expand to other countries.

The partnership aims to enable fans of Spanish leagues around the world to find their teams’ products more easily and quickly. LaLiga is the first major football league in the world to have a store in the e-commerce giant.

In total, more than 1600 products will be offered, such as uniforms, everyday clothing, mugs, toys and household items, among others. Clubs involved in the initiative are Alavés, Athletic Bilbao, Betis, Cadiz, Celta, Espanyol, Getafe, Granada, Levante, Mallorca, Osasuna, Real Sociedad and Villarreal.

“For LaLiga, it is very important to offer all possible means to bring the clubs of LaLiga Santander and LaLiga SmartBank closer to our fans around the world. Through this exciting collaboration with Amazon, we continue to develop our internationalization strategy and we have been able to drive the competition and growth of its clubs”, observed LaLiga Executive Director Oscar Mayo.

“I am excited to launch this multi-year collaboration with LaLiga, bringing official products and a personalized shopping experience for thousands of LaLiga fans to celebrate and share their love of Spanish football. At Amazon, we are proud to help LaLiga in its international expansion efforts, bringing fans closer to their passion, wherever they are,” said Hernando Moncaleno, Head of Fans 360 at Amazon.

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About the author: Sarah Gracie

Sarahis a reporter covering Amazon. She previously covered tech and transportation, and she broke stories on Uber's finances, self-driving car program, and cultural crisis. Before that, she covered cybersecurity in finance. Sarah's work has appeared in The Wall Street Journal, Bloomberg, Politico, and the Houston Chronicle.

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