Apple TV+ will invest billions in live sports, analyst says – MacMagazine

Apple TV+ will invest billions in live sports, analyst says - MacMagazine

Reply fast: what’s wrong with it Apple TV+ in present? If you were in favor of the answer PlayThere’s probably hope: Apple is set to spend a lot of money on broadcasting live sports content over the next four years, according to recent information from investment firm Wedbush.

According to a note to investors, minted by the analyst Dan IvesApple sees live sports as one of its main steps to attract new customers to its streaming platform. In the report, Ives estimated that Apple currently has approximately 20 million paying users On Apple TV+ (and 45 million in total, including still in the tasting period) – far below the number of competitors like Netflix or Disney+.

The money invested in live sports would add to the roughly $7 billion Apple already spends annually on original content for its platform, and has been earmarked for exclusivity contracts (and eventual renewals) with franchises and sports leagues in particular. Will be done.

Unsurprisingly, though, Apple’s efforts in this area seem to be focused (at least so far) on the highest-rated tournaments and games in the US and North America. According to Wedbush, some of the packages currently targeted by Apple include: NFL (professional football), Big Ten Conference (college and high school football), the pac 12 (a multi-sport college league), The nascar (car racing) and NBA/WNBA (basketball).

It should be noted that at the beginning of the week New York Post published, based on sources close to the matter, that Apple will be in “substantial” talks to broadcast games from MLB – the US professional baseball league – starting next season. Certainly nothing has been confirmed yet, but if the plans come to fruition, it is likely that we will get to know more about it soon.

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Apple TV+ is available on the Apple TV app in over 100 countries and territories, whether iPhone, iPad, Apple TV, Mac, Smart TV or online – as well as on devices like Roku, Amazon Fire TV, Chromecast with Google TV is available. PlayStation and Xbox consoles. Service Cost BRL 9.90 per month, with a seven-day free trial period. For a limited time, anyone who buys and activates a new iPhone, iPad, Apple TV, Mac or iPod touch gets three months of Apple TV+. It is also part of the company’s subscription package Apple One.


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Via MacRumors

About the author: Sarah Gracie

Sarahis a reporter covering Amazon. She previously covered tech and transportation, and she broke stories on Uber's finances, self-driving car program, and cultural crisis. Before that, she covered cybersecurity in finance. Sarah's work has appeared in The Wall Street Journal, Bloomberg, Politico, and the Houston Chronicle.

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