HBO Max only arrives in Brazil in late June, but, at least in the United States, the service is banging its head in an effort to find the best format to offer some of its content. According to one of the WarnerMedia executives, there are still questions about how news and sports content should be presented on the streaming platform, as the logic is completely different with cable TV.
The discussion arose during a presentation to shareholders last Thursday (third). Andy Forsell, executive responsible for HBO Max, said the big challenge is to adapt these concepts of programs and content so well to new formats that meet the needs of this audience that will consume them on digital platforms. According to him, change is necessary and is currently being planned.
In the case of sports, Forssell points out that the idea isn’t just for Turner Sports to replicate that, because other content needs to add to that allure and that everything is different in this digital world. Same is the case with some news. In the US, CNN is also tied to WarnerMedia and the company is discussing whether the broadcaster’s content is something that stands independently outside of HBO Max, or not.
This is all because, according to the executive, WarnerMedia’s main focus is on video streaming, which necessitates this change in logic around content that only has a lively life. In the case of CNN, one of the possibilities that can be broadcast behind the scenes is that journalists and presenters can create content and even programs on a variety of topics and interests of theirs, precisely extending the offer to the public. to do.
Finally, Forssell highlights that the years 2021 and 2022 should be a lot of experimentation, not just for HBO Max, but for all media companies that have some streaming service, because everyone should find that your What are the best ways to offer and distribute content. For the public – including movies and cinema.
In Brazil, HBO Max arrives on June 29 and will also feature sports content, including UEFA Champions League matches, on its grid.
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