Bbb 2021 Became a wild card for Multishow, Globo’s entertainment channel Pay TV, and on GloboplayBroadcaster’s streaming platform. The service has achieved one of the most surprising results in its entire history.
According to information provided by journalist Patricia Kogut, from the O Globo newspaper, the BBB reached 38% of Globoplay’s 200 million hours of consumption in February 2021. A real milestone in the history of coverage of reality shows within the stage.
At the beginning of last month, a simple Game of Discords put the streaming service at a high level: consuming more than 9.5 million hours, 6.5 million hours of which only live.
The record was at 8th, the second game of the season, marked by its outbreak Gilberto, All I Carla Diaz. For the first two Karol Konk, Lumen, Negotiable I The creator, And especially the latter for rappers. The idea of the game was to point out the affected and those who are influential householders.
Seeing the success of the version, Globo announced a new project: transforming the trajectory of Karol Konka into a series built for streaming. The production will focus on the rapper’s story before and after the reality show. It ended with 99.17% of the vote, the biggest rejection in the program’s history.
Such a display of fascination caused the globoplay to fall several times. On Twitter, Globo’s video streaming attributed the failure to broadcast live scenes:
“Friends, we investigated what happened and I wanted to apologize for the instability in our broadcast. We had a problem with the Globo Studio Network which affected the digitization of home cameras to the BBB. Everything is already solved! In the 24 × 7 scheme, we always have strong feelings “.
Even Avon, the well-known cosmetics brand sponsoring the event, mockingly introduced the situation at the time: “Oh, oh … Globeplay [é] The friend who disappears in the middle of the party “.