In its first weekend, Cruella’s viewership was less than that of Mullana.

Cruella It attracted 686,000 American households during the four-day Memorial Day holiday, according to data from Samba TV Tuesday.

That’s 39% less than the four-day Labor Day traffic for another Disney+ Premiere title, Mulan, which attracted 1.12 million US households between September 4 and 7, 2020.

Both titles were available to Disney+ subscribers at an additional (proprietary) cost of $29.99.

although Mulan Not released in theaters in the United States last year due to the deep stages of the pandemic, Cruella In fact it opened for $26.5 million in 3,892 theaters across the US and Canada this past weekend.

Extrapolating the money earned by Disney+ Premiere Cruella In the residences of Samba TV film directed by Craig Gillespie It made about $20.57 million, and that’s an amount Disney isn’t required to share with movie theater owners.

all in, Cruella It earned $47.07 million at the box office and Disney+ Premiere cash in its first weekend.

first weekend of Mulan Samba TV households had US$33.58 million.

Samba TV measures only (at least 5 minutes of) viewing on SmartTV Terrestrial TVs with a panel of 3 million US homes.

Even though the numbers don’t tell the full story of the total number of viewers CruellaSamba is one of the few metric companies to monitor TV streaming viewing, including mobile and online, and in a world where Disney+ and its sister Hulu aren’t reporting official numbers.

To Netflix’s credit, they pointed out that Zack Snyder’s recent zombie film, army of the dead, is in the top 10, reaching 72 million global homes in the first four weeks of service.

with regard to the performance of Cruella, starring Emma StoneLast weekend, a Disney spokesperson said:

“The Memorial Day weekend marked the first time consumers had enough choice to watch movies since the start of the pandemic. Cruella’s strong combined performance with theaters around the world and Premiere Access on Disney+ shows that flexibility is key right now and the overall demand for great content is strong. “

samba tv reports that Cruella It has attracted 83,000 households in the UK, where it is available on Disney+ for an additional £19.99.

It is calculated at £1.66 million or $2.35 million. The film grossed $2.2 million on the UK BO and grossed $16.1 million overseas.

Cruella This reached 15,000 households with samba TV in Germany and 9,000 in Australia, where Sunday viewership peaked.

In the US, female audiences ranked highly (+4%), as did Black (+2%), Hispanic (+52%) and Asian (+53%) audiences. Of the top 25 DMA markets, Los Angeles over-indexed the majority (+53%).

Source: time limit

Bachelor in Administration and Psychology. He did drawing course with specialization in cartoon. He loves video games, animations, movies and series of super heroes and monsters.

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Will Smith

About the author: Will Smith

Will covers public and private tech markets from New York. He was previously a Knight-Bagehot Fellow in Economics and Business Journalism at Columbia University, and prior to that was a reporter at the Los Angeles Business Journal. He has received a Journalist of the Year award from the L.A. Press Club and an investigative reporting award from the Society of American Business Editors and Writers.

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