Sony and Merlin Entertainment gear up for Jumanji Charm!
Those who love to see it on screen will now have the chance to see it in a park in the United States of America and let us hope to come to Brazil too – a bridal attraction based on the successful film Jumanji.
And the news will be full of news and new technologies at amusement parks.
First contacts are already being made in downtown Orlando, the amusement park capital of the world, such as Universal Orlando Resort, Walt Disney World, SeaWorld, Legoland and many others.
Sony Pictures Entertainment and Merlin Entertainments have entered into a multi-region exclusivity agreement to develop and operate themed attractions, rides, land, retail outlets and hotel rooms based on the studio’s successful Jumanji franchise.
Beginning in 1995 with the original Robin Williams film and “Jumanji:
“Welcome to the Jungle” (2017) and “Jumanji: The Next Level” (2019), starring Dwayne Johnson, Jack Black, Kevin Hart and Karen Gillan, the decades-long success of “Jumanji” made it the biggest film franchise of all time. Have given. An all-time integral part of Sony.
This exclusive agreement with Europe’s largest tourist attraction operator and the world’s second largest Merlin – will bring the successful franchise to life across a global network of more than 135 tourist attractions, including LEGOLAND, Madame Tussauds, Sea Life and Peppa Pig.
Mark Fischer, development director at Merlin Entertainments, said, “Sony is one of the largest film companies on the planet, and ‘Jumanji’ is a multi-billion dollar brand that has attracted audiences of all ages for more than two decades. Used to be.”
“Our Merlin team is already working hard in developing fantastic creative concepts that will bring the famous movie “Jumanji” to life in our theme parks and water parks.
We can’t wait to provide exciting rides and experiences for guests and movie fans alike!
The game is starting live now!
The partnership’s first experience will be the world’s first Jumanji-themed tour, starting on April 2, 2022, at the Gardaland Resort in Merlin, Italy.
A second attraction is already in development in a separate theme park for launch in 2023. “Merlin is the ideal company to bring the world of Jumanji to life,” said Sony Pictures Entertainment Executive Vice President, Global Partnerships and Brand Management and Head. Location Based Entertainment Jeffrey Godsick.
“Their strong storytelling, quality craftsmanship and their commitment to immersive experiences ensure that Jumanji fans are completely immersed in the world of our films and have an unforgettable experience. I am delighted to extend my relationship with the great team at Merlin.”
The new ride – called “Jumanji – The Adventure” – will take guests into the world of Jumanji, where they will encounter traps, surprises and dangers.
The most impressive of these is “The Stone Giant”, a giant animatronic whose massive head will pop out of a cave as his giant hand tries to block the path.
As riders travel through the woods, they encounter hazards, obstacles and special audio and video effects, making their unique multi-speed vehicles spin and roll to simulate the movements of an off-road experience.