Netflix The second half of 2022 began with information that is difficult to swallow with regard to the number of customers lost in the first half of this year. The crisis came first for the platform and with it came a huge headache for the authorities.
Despite the lack of light at the end of the tunnel, streaming service direction in the United States ran Solution And found at least one possibility, according to information from journalist Flavio Rico from R7.
Netflix has begun studies to sell its original movies and series to other streaming platforms and TV channels, whether open or paid.
Remembering that only Globo invested in contracts with major production companies for the exhibition of blockbuster films.
Netflix sets an example in partnership with TV channels
Broadcaster of Records, SBT and the band, especially Silvio Santos, who has always invested in this area, took a step back in this matter. The idea of Netflix opened an important window for cataloging movies and even series for free-to-air broadcasters.
The new strategy, which is still under evaluation by management, as well as the prospect of a new sales package, with the insertion of advertisements, became a lifeline of sorts for the financial sector.
In the crisis, the service lost at least 200 thousand subscribers in the first quarter of 2022, but the result was worse in the second quarter, losing 1 million subscribers.