The Brazilian Championship will expand the broadcast of matches to overseas audiences. 1190 Sports, the company responsible for marketing Brasileirao’s sports rights abroad, signed an agreement with Athletic Sports Group to cover all first-class games (380 matches) for the 2022 season.
Middle East, North Africa and Europe are some of the regions in which the championship will be telecast with countries like Egypt, Iran, Morocco, Saudi Arabia, Qatar, Tunisia, Syria, Jordan, Lebanon, Libya, Iraq, Oman, Yemen among others. , Bahrain and the United Arab Emirates.
In addition, 1190 Sports has signed a contract with For Media Sports Management, which has broadcast rights in Poland for the 2022 and 2023 seasons. In all, the agreement has 152 matches over the next two years.
“We are very pleased to bring the main competition games in Latin America to the countries of North Africa and the Middle East. Brazil has one of the largest Arab communities in the world and we expect there will be great interest in clubs and sports broadcasting in these countries. As well as the arrival of the championship in Poland, distribution on the European continent continues to increase”, said Leonardo Caetano, country manager of 1190 Sports Brasil.
The Brazilian Championship had already signed a contract with the OneFootball digital platform to broadcast the competition in Spain, France and the United Kingdom, in addition to Southeast Asian countries.