Bridgerton season two inspired Bloomingdale’s pop-up store

Bridgerton season two inspired Bloomingdale’s pop-up store

Bridgerton Season 2 premieres on March 25. To celebrate, Bloomingdales, an American chain of department stores, prepared pop up store, called the carousel. The novelty will bring a special curatorship with pieces referencing the Netflix plot.

Come and learn!

The temporary location will be open from March 3 to May 16, 2022. place will be Flagship Bloomingdale’s at 59th Street in the Manhattan Borough of New York. hey of e-commerce the label There will also be innovation with clothing, beauty and home line products.

The flowers are the highlight of the collection created by stylist Tracy Reese. The capsule was developed by the designer specifically for the Bridgeton Carousel. The robes, along with pants, dresses and blouses, were inspired by the style of the series and characters.

“We had some styles that I already thought would work well. It was a matter of going to that Bridgerton palette, which is orchids and blues and pinks,” Reese explained to WWD. “What we created looks fresh, beautiful, modern, but has a hint of Bridgerton sensibility.”

between the pieces that will be in pop up store, there are also collections previously launched in partnership with the series, such as shoes by the Malone Souliers brand; Beekman 1802 soap wrapped in Lady Whistledown Social News; and fine ceramics Cooperation Wedgwood vs Sheila Bridges. Bloomingdales will offer products from brands such as Markarian, Lord Jones, Aqua, Selkie, Annette Ferdinandson and Cult Gaia.

Carousel @ Bloomingdale's: Bridgerton
As part of the Carousel project, Bloomingdales will open a pop up store In honor of Bridgerton, March 3 – May 16

Hope for Flowers by Bloomingdale's Bridgerton by Tracy Reese
The Hope for Flowers collection created by stylist Tracy Reese is the highlight

Hope for Flowers by Bloomingdale's Bridgerton by Tracy Reese
The designer has developed pieces inspired by the plot, which will also be on sale via e-commerce.

porcelain pieces
Wedgwood x Sheila Pull Porcelain Pieces for Bloomingdale’s Temporary Space

Bridgerton Inspired Soap
Bridgerton X Beekman 1802 Soap

Bridgerton executive producer Shonda Rhimes celebrates Bloomingdale’s initiative. “We knew from the start that Bridgerton would be an important focal point for the clothing and fashion chain, and it was a great pleasure for fans to embrace them and incorporate them into their own style,” he acknowledged in a statement. .

Frank Berman, executive vice president and chief marketing officer of Bloomingdale’s, said the temporary store will be an immersive retail action that combines fashion and entertainment. “When you think of Bridgerton, their audience is in their twenties to forties. It’s like ‘Gossip Girl meets Jane Austen.’ Our top customers are watching the show too, and it’s a good mix Is.”

To complete the experience, the windows of Flagship Bloomingdale’s will feature a Bridgeton-inspired screening with seven unique original costumes from the first season, shown for the first time in the United States. In between the actions, there are also tea tastings and a string quartet playing live.

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Bridgeton Season 2 Excerpt
There will be new characters in the second season

Bridgeton Season 2 Excerpt
Members of high society are eager to discover the identity of Lady Whistledown, an anonymous writer who leads local gossip.

Bridgeton Season 2 Excerpt
Bridgeton’s new season premieres March 25


Inspired by Julia Quinn’s books, The Bridgerton Series was released by Netflix in December 2020. Created by Chris Van Dusen and produced by Shonda Rhimes, the series is set in 19th century London, UK.

In the first season, the plot centered on the trajectory of Daphne (Phoebe Danever), the eldest daughter of the traditional family who gives the plot its name. In the second phase, the script will focus on Anthony Bridgerton (Jonathan Bailey), who is on the hunt for a wife until Kate Sharma (Simone Ashley) and her younger sister Edwina (Charita Chandran) come to India.

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Contributed by Rebecca Ligabue

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