BTS, EXO and Seventeen top the K-pop men’s group rankings and have the best reputations among brands. From July 14 to August 14, the Korean Institute of Corporate Reputation analyzed consumer behavior data to measure consumer engagement, media activity, communication and community activity.
BTS ranks first with a brand reputation index of 13,098,122. Frequently seen keywords associated with BTS include “butter”, “Billboard”, e “army”. Second place went to EXO, which achieved a brand reputation index of 3,584,626. Seventeen followed in third place and achieved a brand reputation index of 2,916,572.
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In fourth to tenth place are the following: NCT, ASTRO, BOYS, MONSTA X, SHINee, BTOB and SUPER JUNIOR.
BTS member sold R$700 pajamas after going live with fans
Jungkook’s marketing has resumed. reason? Well, after a special live that the boys did last Sunday (8), Army sold out another pyjama.
The piece costs around US$132, approximately R$700. according to information received from koreabu, As the broadcast began, fans discovered that the pajamas were from the unisex brand O!OI, and their spare parts ran out.
BTS: Jimin falls off a chair and takes Jungkook with him
Jimin, do bts, proved once again that chairs are his worst enemy… and Jungkook’s too!
“Jimin Vs Chairs” (Jimin Vs Chair) is an endless saga. It all started in 2013…
And it continues to this day!
Jimin can jump gracefully around the stage, but can he sit? No way. The saga of Kursi with the singer continued in episode 89 BTS Run!. while playing the song guessing game “cow”, he laughed so loudly, that it wiped it out!
The best thing? When Jungkook tries to help Jimin up, he falls too!
And Jin’s reaction says it all!
SEE ALSO: K-POP: Girls’ Generation member reveals “song of his life”
BTS: Jimin and Netflix call for “talks” and fan collaboration
Will we have a BTS x Netflix partnership anytime soon? Jimin, a member of the group, had recently mentioned the streaming service during an interview. Now the company has responded!
During a group interview with WIRED, he was asked how he learned English. RM said that Jungkook, J-Hope and Suga are taking language classes.
Later, the BTS leader explains that Jimin is not taking English classes and Jimin explains how he learns the language. “Netflix,” he said.
Fans found Jimin’s one-word response hilarious, but no one predicted Netflix would react. An army tweeted a video of Jimin mentioning the streaming service, and the company profile replied: “Kings, I’m so honored.”
After this “interaction”, fans ask the group to launch a project on the streaming service. “Now the next BTS movie will be on Netflix”, predicted a netizen. “When do BTS movies go to Netflix?” Wanted to know one more.
How much does it cost to rent a BTS for a commercial?
South Korean TV channel Mnet’s “TMI News” detailed which stars in the country are charged more for starring in companies’ commercials. In a list primarily dominated by popular actors such as Park Seo-joon and Kim Soo-hyun, BTS surprises and appears at #1.
Groups have become a worldwide phenomenon, so it certainly isn’t cheap to have BTS in your advertising campaigns. For a one-year contract, Septet charges 5 billion won (about 23 million reais).
However, BTS’s most recent collaboration with McDonald’s was actually even more so, doubling the already astronomical numbers and winning an estimated fee of 10 billion (about $46 million).
According to the show, the group reportedly “asked for a voluntary deduction of approximately 20% of their modeling fees during advertising contract negotiations” to make it a little less difficult for the brands they represent. Nevertheless, even after the 20% reduction, the BTS annual advertising fee amounted to approximately 62.0 billion KRW (more than 284 million reais).
Looks like the partnership with BTS has paid off for McDonald’s
BTS delighted fans by launching a collaboration with McDonald’s in June of this year. The limited edition combo was made available in 50 countries and appears to have been the biggest hit. The information is from the Sompi website.
McDonald’s officially unveiled its financial performance for the second quarter (April-June) of 2021. Compared to the same quarter in 2020, the fast food chain’s worldwide revenue grew 57% to approximately $5.9 billion.
McDonald’s also reported that its global same-store sales increased by an impressive 40.5% compared to 2020. Compared to the second quarter of 2019, stores also saw 6.9% of global same-store sales, before the decline in sales due to the COVID-19 pandemic. to head.
In the United States alone, same-store sales grew 25.9% over the past year and 14.9% over 2019.
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Although several factors contributed to earnings growth, analysts agree that “BTS Combo” played a significant role in the growth.
McDonald’s said, “BTS Combo has visited our restaurants and there has been a significant increase in sales of Chicken McNuggets – one of our top menu items.”
McDonald’s Korea previously revealed that in the first four weeks of the group’s combo launch, sales of Chicken McNuggets grew 250% compared to the previous four weeks.