London Marathon renewed sponsorship with BBC

The London Marathon will maintain its partnership with the BBC for the next five years. The station will continue to broadcast one of the top 42 km races in the world until 2026.

There was speculation that the London Marathon might sign another broadcaster, but the organizers decided to stay true to the partnership that began in 1981.

In addition to coverage of the London Marathon, the BBC will be showcasing new initiatives by London Marathon Events (LME) to inspire and encourage physical activity in the UK, beginning with more children participating in this year’s London Mini Marathon. Will be inspired.

The BBC will also cover coverage of other LME programmes, including The Big Half, Vitality London 10,000 and Vitality Westminster Mile on the BBC Red Button or on the broadcaster’s other digital platforms.

“Our partnership with the BBC spans over 40 years and the broadcaster’s support has been instrumental in developing the London Marathon into one of the capital’s great days, loved by millions of street racing fans. ,” said Hugh Brasher, director of LME Events. , “We are delighted to continue our partnership and are very excited about our new initiative to inspire and encourage physical activity. We are facing a national obesity and mental health crisis, and it is important to stay active and be regular. Exercising is the key to dealing with it.”

Brescher adds that “together, the LME and the BBC have worked through a number of challenges over the years, including the recent Covid-19 pandemic, broadcast of elite races and coverage of the first virtual marathon in 2020, which Was shortlisted for the British Academy Film and Television Awards, BAFTA, to honor the best British and international contributions to the film arts.

For BBC Sport director Barbara Slater, telling inspiring stories from the London Marathon is one of the broadcaster’s great prides.

“The London Marathon is an iconic event on the UK sporting calendar and another one that we are delighted to continue broadcasting for the next five years. We are proud of the race’s elite athletes as well as the thousands of runners who take part in the race each year. Looking forward to showcasing inspiring and touching stories.”

This year’s London Marathon will take place on 2 October. In 2023, the race returns to its original month, when it will be held on 23 April. (Yuri Toti)

About the author: Sarah Gracie

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