Screenshot: Netflix / Playback.
This Wednesday (03), Netflix launched its latest feature Sharp laughter (Quick Laughter), which makes it possible for users to check out short and funny videos of original movies, series, programs and other titles on the platform. Available only to iPhone users in English-speaking countries such as the USA, Canada, United Kingdom and Australia, the feature has not yet been released for Brazil.
Excerpts are displayed, as if you were watching a story or video on the reels, such as on Instagram. However, the content and interface were clearly inspired by Tiktok, which is not necessarily a bad thing, as it would be a complementary experience for those who are already consumers of the service.
To check the function according to the stated information, simply click on the option that will appear at the bottom of the application screen. In total, 100 new videos will be made available daily, thereby automatically targeting products offered on the platform, which will allow searching for hidden functions from the catalog. In addition, it will be possible to use an age rating filter and choose to share via WhatsApp, Instagram, Snapchat and Twitter.
We are working in the kitchen to bring all your new Fast Laughs feature, now you are going to eat it or not? pic.twitter.com/pW7NrRkmTN
– Netflix is a joke (@NetflixIsAJoke) 3 March 2021
Depending on the “balcony”, the duration can range from 15 to 45 seconds. Ah, if the content is really funny and you’re funny, you can click on the “LOL” response, just like on Facebook you give “I love” to posts about cute puppies.
Already the titles providing this new content have stand-up programs 23 hours to kill, Baby cobra I Douglas; Tv show Crew I Shit Creek, As well as movies Secrets in the Mediterranean Sea I Moxie, Which debuted on the platform this week. Always remember that this feature is not available in Brazil, which explains some catalog differences.
Netflix recently announced that it would release Random Mode for everyone – a smart solution for anyone who doesn’t want to waste time deciding what to watch. Another novelty is the automatic download of the title based on the user’s liking. The service is also constantly testing programming, as if it were a TV channel. In the increasingly fierce controversy between streaming services, the company has already decided its weapons: helping consumers choose what they like, even if it is in short videos.[Variety]