Netflix’s hit show “Squid Game” sparks interest in learning Korean

Netflix's hit show "Squid Game" sparks interest in learning Korean

SEUL, Oct 11 (Reuters) – Interest in learning Korean has increased since the debut of the successful Netflix show (NFLX.O).squid gameThe Mentoring Services report underscores the growing global passion for South Korean culture, from entertainment to beauty products.

Language-learning app Duolingo Inc. (DUOL.O) said the nine-part thriller where budget-hungry contestants play deadly children’s games to win 45.6 billion ($38.19 million) was early and all. Existing students encouraged to improve their skills.

Duolingo reported a 76% increase in new users to learn Korean in the UK and 40% in the US in the two weeks following the program’s launch.

South Korea, Asia’s fourth-largest economy, has established itself as a global entertainment hub with its vibrant pop culture, which includes films such as the seven-member BTS boy band and the Academy Award-winning “Parasite”, which deepen. A black comedy about Inequality, and “Minari” about a Korean immigrant family in America. read on

This week, the Oxford English Dictionary (OED) added 26 new words of Korean origin to its latest edition, including “haliyu” or Korean wave, a word often used to denote the worldwide success of music, film, television, fashion and Southern music. Is. -Korean eats.

President Moon Jae this week welcomed the addition, calling “hangeul,” the Korean alphabet, the country’s “soft power.”

“Language and culture are inextricably linked, and what happens in pop culture and the media often influences language and language learning trends,” Duolingo spokesman Sam Dalsimer said via email.

“The growing popularity of Korean music, film, and television around the world is fueling the demand for learning Korean.”

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According to the Korean Foundation for International Cultural Exchange, there are approximately 77 million Koreans worldwide.

Participants from abroad will participate in a Korean speech competition organized by Sejong Institute Foundation in Seoul, South Korea on October 8, 2021. Reuters/Dogyun Kim

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Pittsburgh’s Duolingo Says It Learns More Than 7.9 Million Active Users KoreanThe second fastest growing language after Hindi.

The King Sejong Institute, administered by the South Korean Ministry of Culture, had approximately 76,000 students in 82 countries last year, compared to only 740 in 2007 in three countries.

Milika Martinovic, a student at the Sejong Institute in Russia, said she wanted to master the language so she could watch K-drama without subtitles and listen to K-pop without the need for translated texts.

Caterina Costa, 24-year-old Portuguese, who lives in Toronto, Canada, said the language has become more popular since she started learning it two years ago, when most of her friends didn’t understand why.

“People are fascinated when I say I’m learning Korean,” says Costa, who uses the TalkToMeInKorean e-learning platform.

The program has 1.2 million members in 190 countries studying and learning words, including OEDs such as kimbap, a dish of cooked rice wrapped in seaweed; Mukbang, a video often streamed live showing someone eating a large amount of food and; A Korean style of manhwa, cartoons and comics.

“Even before the Squid Game or BTS craze, thousands of people wanted to learn Korean, but they often learned alone,” said Sun Hyun-woo, founder of 1.2-e-local learning platform Millions Talk to Me in Korean. Members learn Korean in 190 countries.

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“Now they are part of a ‘global phenomenon’; learning Korean has become a great hobby,” he said.

($1 = 1.194.0000 won)

Reporting by Sangmi Cha; Additional coverage from Yeni Seo, Daegyun Kim and Heejung Jung; Editing by Jane Wardell

Our Standards: Principles of Thomson Reuters Trust.

About the author: Will Smith

Will covers public and private tech markets from New York. He was previously a Knight-Bagehot Fellow in Economics and Business Journalism at Columbia University, and prior to that was a reporter at the Los Angeles Business Journal. He has received a Journalist of the Year award from the L.A. Press Club and an investigative reporting award from the Society of American Business Editors and Writers.

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