Amazon announced on Monday (03) that Prime Day 2021 will be available to its customers in Brazil. This is the second time that the event – which gives users a discount on a wide variety of products – will take place in Brazil and should once again be Black Friday in the past.
So far, however, the US retail giant has not confirmed when the offer event will be available, but said it should be done by the end of this quarter – before the date of last year.
We are happy with the second edition of Prime Day and we expect to give incredible discounts to our Prime Members by investing in opportunities for our small business partners, and we ensure the safety of our employees. We will share more details soon and our consumers can also say: ‘Alexa, update me on Prime Day to stay updated’.
As a reminder, Prime Day 2020 – the first version of the event in Brazil – was 48 hours long and took place During 13 and 14 October. On the occasion, brands such as Microsoft, LG, Canon, Positivo, Philips, Nespresso, Samsonite and Electrolux were among the participants.
Amazon also states that, during last year’s edition, the store managed to sell even more products than on Black Friday. According to the company, in the first 24 hours of Prime Day 2020, the retailer recorded higher sales than any other event.
According to the disclosure, the most in-demand items were third-generation Echo Dots, LG’s TV Monitor 24 ys LED, Lisoform Disinfectant and Positiveo’s Smart Lamp.
The first edition of Prime Day took place in 2015 and the date was created by Amazon as Black Friday for a period of significant offers. However, it is important to note that event promotions are exclusive to Amazon Prime customers.