Singer Harry Styles launches genderless beauty brand

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After appearing in Marvel’s “Eternal,” British singer Harry Styles launched his own beauty products brand, Pleasing, this Monday (15). The first collection has enamels and a skincare line, as do serums and illuminators for tinting eyes and mouth.

According to the artist, who announced the launch on her social network, the idea emerged during the pandemic and the starting point was nail polish. “I would see a flower or a color in wallpaper or something, and I was like, ‘I want to put this on my nails.'”

And it’s not the first time that the artist, who was the first male cover of American magazine Vogue in 2020, has associated her name with the launch of cosmetics: Harry’s has had four perfume launches during the One Direction era between 2013 and . 2015.

But more than just selling products, Styles says he’s raising banners like inclusion and empathy. According to her, Pleasing is a brand for everyone, regardless of gender. Variety, in fact, is visible in the catalogue: women of different ages, men wearing makeup, and people with disabilities have pleasing faces.

The latest release of Harry Styles fully corresponds to the current style of the singer, who rose to fame as a member of the One Direction group after participating in the British reality show “The X Factor”.

On the “Love on Tour” tour, which Harry currently performs in the United States and Europe, her Seventies-inspired outfit is garnering attention. The hashtag #hslotoutfit, used to indicate references to the artist’s style, has already reached 37 million views on TikTok. Harry Styles’ looks at the tour concerts are marked by colorful pieces, prints, smooth flowing shirts, suspenders and pantaloons.

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About the author: Will Smith

"Lifelong social media lover. Falls down a lot. Creator. Devoted food aficionado. Explorer. Typical troublemaker."

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