American Equinix Is a company that participates in the daily lives of billions of people around the world. Nevertheless, he is a brilliant stranger to most of his end customers. This, however, is far from a problem.
In April, the digital infrastructure company reached an incredible mark of 73 consecutive quarters of growth in revenue and results. The final balance sheet, released at the end of April, revealed quarterly revenue of US $ 1.6 billion, an increase of 7% over the previous year.
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“We are like a football judge. If we do not go unnoticed, then it is a sign that our work is going well. Equinix is worth $ 65 billion and is one of the companies that was poised for the future – and has benefited substantially from the epidemic-driven digital acceleration.
The emergence of the Kovid-19 certainly went unnoticed in the company’s Brazilian operation, which has about 775 employees. The entire administrative team has been working from home for a year, with its operational staff taking four days in the field and four days at home to overcome the risks of contagion. The company also paid the cost of furniture and internet for its employees.
However, after making the reservation, the timing of the company could not have been better. With 220 units in 26 countries on five continents, the company has the largest data center group in the world. 2021 is expected to be the year of the largest physical expansion with 36 data centers under construction in 19 countries.
Equinix has been in Brazil since 2011, when it bought the Alog Data Center, a company of which Carvalho was a partner. There are six data centers in Brazil, four in São Paulo and two in Rio.
The company is building its fifth unit in Sao Paulo in the US at a cost of $ 52 million, and has already purchased land for two more data centers in Sao Paulo and one more in Rio, in addition to that in Colombia and Mexico. Is making units in . In total, $ 200 million will be invested in Latin America. “We target markets with great data exchanges, so-called network nodes. This is what allows us to be the preferred infrastructure source for the most in-demand customers”, Carvalho says.
The main customers are the largest stock exchanges in the world, Amazon, Google, Facebook, Alibaba, Disney, Netflix, Via Varejo, C&A and so on. The company alone hosts so many cloud services that it accounts for more than 50% of global Internet traffic. “If we suffer any loss, the global economy will be shaken,” says Carvalho. “In Brazil, there is no data that does not pass through our data centers”.
The Kovid-19 epidemic accelerated business in a decade, the executive counts, as it has pushed digitalization to unprecedented levels, as is known. Nevertheless, Equinix invests in the country as it knows that Brazil has a long way to go in terms of digitization. Only 20% of Brazilian companies are in the cloud, while in the United States this percentage has reached 80%. “Average rises a lot. Epidemics have shown that there is no way for a company to emerge today when there is no marketing, sales and management tool supported by cloud computing.”
The biggest challenge and biggest opportunity for the country is the adoption of 5G, a technology that will continue to promote Equinix’s business. “Data consumption will grow rapidly, and demand for rapidly growing small latitudes will never backfire,” says Carvalho. In this context, the 74th quarter growth is a matter of time.