A ranking released by the German website “JustWatch” shows the percentage of each streaming service in Brazil within the universe of subscribers.
Again, this is a percentage of customers, not time consumed.
It also doesn’t include video services like YouTube and others, two items that the column had prior data from last week.
By early April, Kantar Ibope announced that it would begin disclosing each service’s ibope to its Brazilian customers. This is already happening in the UK.
In the universe of Brazilian streaming subscribers, Netflix leads the way with 30% subscriptions, according to “JustWatch.” In second place comes Prime (Amazon), with 23%, followed by Disney+ with 12%.
It is followed by HBO Max with 9% followed by Globoplay with 7% subscribers. Then follow Telecine Play (5%), Young Star+ (4%) and other unknown services with 10%. You
In addition, the data below is from January to September. In November, for example, GloboPlay would have already surpassed HBO Max (8% x 7%).
As this column reported in June, “JustWatch” also confirms that all streaming services are starting to show a drop in Brazilian subscribers.
Officially, neither Netflix, GloboPlay, nor any other service have ever disclosed their total subscribers, but last October, a government error leaked a report, that Netflix has more than 19 million subscribers in the country. There will be more customers.
In other words, the economic crisis and unemployment have also extended to streaming subscriptions, not just pay TV.
