The recognition as a popular TikTok short video platform may be out of date. less than one year after extending the maximum period of up to three minutes recordingIn July 2021, the app will now allow videos up to 10 minutes long – when it launched in 2016, the program only allowed up to 60 seconds of content.
“We are always looking for new ways to add value to our community and enrich the TikTok experience,” a company spokesperson said in a statement to The Verge.
“Last year, we introduced longer videos, giving our community more time to build and have fun on TikTok. Today, we’re excited to introduce the ability to upload videos up to 10 minutes long.”
The move was described by a spokesperson for the Chinese conglomerate as “an attempt to uncover even more creative possibilities for content creators around the world. Its main competitor: YouTube.”
Facing the popularization of the short video format, GoogleTo serve this type of audience, in 2020, the Shorts service was launched. The same was the case with Instagram, which created “Reels” last year.
Social media consultant Matt Navarra was one of the first to notice the news. “TikTok is coming to YouTube territory”, he announced yesterday (28) on his Twitter account, along with a message from the application indicating the novelty.
“Upload longer videos: Publish videos up to 10 minutes long with your device,” the text reads.
When will Brazil have the news?
It’s still unclear how TikTok will offer longer videos on its platform – nor how the change will be received by the public. Navara believes that longer content will be “easier to monetize” and keep people on the platform longer.
But the aesthetics of the update can present a challenge. To The Verge, the social media consultant suggests creating a specific feed dedicated to long-term content, so that they don’t break the rhythm of vertical feeds—which people are accustomed to passing quickly.
The update is expected to be released worldwide in the coming weeks. You need to download the latest version of the app to enjoy the feature.
TikTok’s popularity worries its detractors: In September 2021, the network announced that it had reached the 1 billion monthly active users mark worldwide – Instagram says it has “over 1 billion”. The app was most downloaded in 2020, which exceeded Facebook,
Reading user preferences and mixing different content is one of the secrets of the network, which had the fastest growth in the world in 2021, according to the Global 500 list.
hey Application The special effects library is also known for its combination of features, including AR (augmented reality) tools and Duet, which allows users to collaborate on each other’s content. Features integrated into social network Competitors like Instagram – copy or inspiration? Here is the reflection.
In Brazil, the network accumulates millions of users: according to a survey conducted by German consultancy Statisa, the country is the second country that uses TikTok the most in the world, behind only its native China.