DAnd according to the US website, the percentage drop in social media interactions in news content was 65% in 2021 compared to 2020.
The same data compiled by Axios, sourced from NewsWhip, Apptopia, SimilarWeb and Nielsen, shows that mobile news ‘apps’ downloads dropped by 33% between the two years.
Single visits to the five most-consulted news sites in the United States were the lowest indicator of decline, registering a decline of 8%.
For traditional media, prime-time audiences on Fox News, MSNBC and CNN fell 36 percent between 2020 and 2021.
The Axios Portal considers that “era [Donald] trump [ex-Presidente dos Estados Unidos] And the onset of the COVID-19 pandemic created a unique media moment that would be difficult for news companies to replicate.”
“Traffic for partisan and political publications was severely affected in 2021, while traditional publications outperformed,” notes Axios.
The portal also notes that “the overall annual decline in engagement with news would have been even more dramatic if it were not for the massive amount of news traffic fueled by the Capital’s ‘siege’ in January.”
As of December data, Axios also notes that the Omicron version of SARS-CoV-2 is unlikely to promote “engagement in the news about COVID-19”, as was the case with the start of the pandemic .
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