888Sport, a division of 888 Holdings, has reached a new sponsorship deal with the United States National Football League (NFL).
The agreement expands the existing partnership and will see the operator serve as the official NFL betting partner for the UK and Ireland until 2025.
Their new partnership also comes ahead of several games, known as the NFL’s London Games, which will take place later this year at Tottenham Hotspur Stadium and Wembley.
During matches, NFL fans in attendance will see the 888SPORT branding, which will be visible outside stadiums and on LED advertising boards.
This would be supported by a “strong brand presence” on all television broadcasts of the Games, as well as any special events.
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“We are truly delighted to be the Official Sports Betting Partner of the NFL and to play our part in the continued growth and success of such an amazing brand and sport in the UK and Ireland,” said Kieran Spelman, Vice President and Chief Sports Officer. From 888Sport.
“Our partnership will bring 888Sport closer to the heart of live sport and continue to drive us to create the best of content and entertainment experiences for our customers.”
“We are really looking forward to continuing our work with the NFL and can’t wait for the new season to begin,” Spellman said.
Although American football does not share the same status as other sports in the UK, it has grown steadily in popularity, with the NFL also having a London-based franchise.
Michelle Webb, Senior Commercial Director, NFL UK, commented: “It is very satisfying to continue and expand our partnership with 888Sport. We look forward to working with them on innovative ways to create Touchpoints that will help our fans.” Will resonate with you and help us reach a growing audience.”