Press readings in digital format are on the rise, 68% of press titles on computers, smartphones or tablets read, a study published Thursday by the Alliance for Press and Media figures. (ACPM). By extension, mobile phones are the most popular medium, representing 45% of readings, followed by computers (14%) and tablets (9%). The paper format represents 32% reading, detailing this new OneNext study conducted for printed media from 1 October 2019 to 30 September 2020, and for digital audiences in September.
In terms of audience of all media, 50.9 million people read at least one newspaper headline every month, or 96.4% of the French population. Of this total, 43.7 million, or about 83% of French people, read at least one newspaper headline per month in digital form. Media enthusiasts on smartphones are particularly found in young women between the ages of 15 and 34 (91.5%) and among the wealthiest social categories (83.8%).
All readers increased consumption of press brands by 3% compared to the previous study published last November. Which benefits eight “Press Family” Of the ten, in particular the press titles “Femines Mode Beauté” and “Maskulin Auto Sport”, underline ACPM. For the organization, it shows that “The press therefore plays its full role in searching for references to the French”.
There has been little change in the list of brands receiving the largest audience compared to Tarang published in November. We find the same nine titles that exceed 20 million readers (regional press group PQR66, Le Figaro, Télé Loisirs, regional weekly press group PHR, Le Parisien / Today in France, Ouest-France, Le Monde), 20 minutes and present Female).
OneNext is the new audience measurement for all media (print, website, applications, content published via social networks, and even podcasts) for the press in France, based on the main panel of 28,000 respondents and launched Was in June 2020 by ACPM, Kantar and Mediamiti.