The green area of a horse riding club in São Paulo is home to many species of birds. But after the expansion of the headquarters, their flight became more dangerous and birds started hitting the windows.
The glass depicts the image of trees and confuses birds. To try to solve the problem, the local environmental coordinator, Marina Lima, improvised and taped the doors of the building, but the result was not satisfactory.
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“This construction was done more recently and the birds started hitting the glass,” Marina explained. “A real hit, it kills immediately”.
The solution came with a film that prevents collisions up to 98%. Made of vinyl and with small printed figures, it has 23 models.
Stickers eliminate confusion and problems for birds, as long as the distance between the figures is 10 cm from each other.
The best-selling type is polka dots, in gray, a neutral color. Businessman Eloiza Besouch was the one who sold the film to horseback. According to him, the demand for the product doubled in 2020 in relation to the same period of 2019.
“The reports I get from customers makes me very happy,” said Eloiza.
In Brazil, there are no exact figures on this type of bird occurrence. But in the United States alone, it is estimated that about 600 million birds die, on average, in cities that shocks against glass.
Eloiza outsources all production, and sells only over the Internet. Prices start at R $ 72 per square meter.
Rua dos Cumerupis, 121 – Jurara International
Florianopolis / SC – CEP: 88053-464
Phone: (48) 3232-6471 / (48) 98824-5678
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