After the Games, Netflix bets on ‘TikTok for kids’ – poca Negócios

After the Games, Netflix bets on 'TikTok for kids' - poca Negócios

Kids Netflix (Photo: Publicity)

Having invested in sports as a strategy to grow, Netflix Like Tiktok, is preparing to release a new feature for children. was baptized kids clipIt aims to attract young audiences to the platform and help them discover its programming.

Tool that appears in the app iOS Showcasing short videos from an existing library of children’s shows and movies, from the streaming giant. As per information from, new clips are expected to be added daily based on current and future offers bloomberg,

Kids will only be able to watch 10 to 20 clips at a time, and Netflix is ​​preparing to roll out the feature to the US, Canada, Australia, Ireland, and Spanish-speaking countries in Latin America this week.

A company spokesperson told Insider that this release is because kids spend a lot of time watching short mobile content.
Controversy for Young Audiences

In recent years, competition from technology and social media companies has intensified to capture the attention of younger consumers. In addition to this new addition to Netflix, in 2015 YouTube released a version for kids, giving parents the ability to have more control over what their kids watch and filtering appropriate content for the whole family.

Children’s audience in focus

Facebook’s Meta, formerly of Facebook, tried to follow suit with the kids’ version of Instagram. However, internal documents leaked by a former employee revealed that the company was aware that its platforms were harming the mental health of teenagers, after which it decided to shelve the project.

a insider Point out that Instagram, with the reels function, and YouTube, with shorts, also produce features similar to TikTok, which popularize short videos shot on cell phones.

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About the author: Will Smith

Will covers public and private tech markets from New York. He was previously a Knight-Bagehot Fellow in Economics and Business Journalism at Columbia University, and prior to that was a reporter at the Los Angeles Business Journal. He has received a Journalist of the Year award from the L.A. Press Club and an investigative reporting award from the Society of American Business Editors and Writers.

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