Apple cuts iPhone 13 sales due to chip shortage

Apple cuts iPhone 13 sales due to chip shortage

Jakarta – Since last September 15 sales of iPhone 13 have not started worldwide, now Apple is reportedly facing problems in sales and model production smart Fone Newest.

according to reports bloombergThe company, based in Cupertino, United States (US), is reportedly facing problems in the production of iPhone 13 due to chip shortage. Therefore, Apple cut production of the iPhone 13 by 10 million units, which was previously expected to produce around 90 million units of the newly launched mobile phone.

As a result of chip shortages, Apple was reportedly unable to obtain enough chips from Broadcom and Texas Instruments to make this iPhone. Apple iPhone 13 models use the module front end Together with Broadcom AFEM-8215 and Broadcom BCM59365 Wireless Power Receiver, Display Power Management IC, Array Driver, LED Flash Driver and Criminal Doubles from Texas Instruments.

Most likely, the event will also have an impact on the upcoming MacBook Pro models that will launch next week, and will be powered by the Apple M1X chipset. Not only Apple, the lack of a chip has also thwarted the launch of the Google Pixel 5a 5G phone up to the Samsung Galaxy S21 Fan Edition (FE).

Still, Apple has enough traction to get closer to its production goals. Despite this setback, the company is still in a stronger position than most of its competitors. With only 80 million iPhone 13 sales, Apple is still making a considerable profit, which means the company’s pockets won’t be impacted much.

Meanwhile, Jeff Fieldhawk, associate director of Counterpoint Research, talks ReutersApple is simply over-ordering chips for its devices and reducing orders in order to claim bigger orders. The research firm sticks to its forecast of sales of 85 million to 90 million iPhone 13 units for the fourth quarter.

adding fieldhack comments, associate Director “We think Apple has the potential to have a fairly serious (component) shortage, and we expect they will have some production options for key components,” said Jan Streijk, another at Counterpoint Research, as quoted by Digital Trends. , Thursday, October 14.

For example, Stryjack meant that Apple could move to another supplier if LG Display’s production in Vietnam was disrupted recently due to COVID-19. Overall, Striejack believes their supply chain has a greater capacity to respond to current shortages.

“For core components, Apple will have achieved supply by next year (1st or 2nd quarter). Currently, we remain in the range of (85 million to 90 million) on our estimate (4th quarter) of our iPhone 13 are,” Streijk said.

About the author: Seth Grace

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