Apple Inc. Said it will hold an online event on September 15, where the company hopes to unveil its new iPhone and Apple Watch.
The program will be streamed from the company’s website starting at 10 a.m. Pacific time.
The technology giant usually hosts a hardware-focused show every fall from its Capertino, California-based headquarters or elsewhere in Silicon Valley. This year, the event will be online only due to the Kovid-19 epidemic. This comes after Apple’s Developers Conference in June, which worked alongside a virtual event.
The September 15 show will be Apple’s most important of the year, launching four 5G iPhones and the new Apple Watch, which the company hopes will boost holiday sales and shipments for most of 2021. The new handsets will have updated designs with square edges. The current iPad Pro, more screen size options, new colors and upgraded cameras, reports Bloomberg News.
The company is also developing a new high-end and low-end Apple Watch, as well as a newly designed iPad Air with an Edge-to-Edge screen. It is also working on releasing a small homepod and the first pair of Apple-branded over-the-ear headphones earlier this year. While the announcement will be made in September, Apple does not plan to launch a new iPhone by October.
Apple also plans to announce the first Mac to run its own processors, replacing Intel Corporation, before the end of the year. The next updates for the iPhone and iPad software are due out this month, with Apple Watch, Apple TV and Mac software updates coming in the fall.
Shares of the company rose this year on demand for iPhones, iPads and other technology gear needed to work and study from home during the epidemic. Apple recently became the first company with a market value of over 2 2 trillion.
It also faces complaints from app store developers, including app games, and additional trust scrutiny.
This story is published from a wire agency feed without modifying the text. Only the title has changed.