Have you asked ten of your relatives if they know? Netflix, Already asked the same question about Apple TV+, Unfortunately, we don’t have a formal survey on the popularity of these two streaming services in Brazil, but from experience I’d say that many (if not all) would know about Netflix, while only a few would know that Apple is also one. Offers similar service – despite being cheaper.
We United States of americaHowever, the story is different: Apple is not only one of the most used brands with regards to its tech devices, but its services are also widely subscribed.
now, published as wrapA survey conducted by Parrot Analytics found that Apple TV+ has a higher hit rate than Netflix, even though the number of productions in the catalog is much smaller.
First, it’s good to clarify that Apple does not disclose its official numbers. Therefore, the data acquired takes into account consumer surveys, plays, downloads and social media, among other engagements – in the US – between March and May 2022.
As you can see in the chart above, Netflix has a much larger catalog than Apple TV+ (and HBO Max is somewhere in between). Despite the small amount of original titles on Apple’s streaming, there are more of them in the “excellent” or “good” categories than the “average” or “below average” categories.
According to research, one of the strengths of Apple TV+ is that its original versions seem to have been carefully chosen — and, let me remind you, a well-thought-out strategy to further strengthen the big names in cinema. a list of. Therefore, Apple’s original titles have generated significant demand, with smaller catalogs than competitors such as Netflix, Disney+ and Hulu; i.e. the “hit rate” is higher than the others.
Most requested series on Apple TV+ “Ted Lasso”, with 24x higher demand than the average for all other series – which is a total of 2.7% of all productions received. After comedy “severance” (“breakdown”) an average of 16 times, and “for all Mankind”With 15 times – which guaranteed an “excellent” category for all three.
Check out the top ten streaming hits below:
The interesting part of this is that, unlike its competitors, Apple doesn’t offer older titles — which is probably one reason why it hasn’t made that big of a hit yet. Nevertheless, these results are quite expressive.
Almost every week, we get news that a new title is in the works or that new (and bigger) deals have been signed, like a partnership with Nike. In fact, even a Brazilian was hooked to one of the productions, as is the case. “Shining Girls” (“published”). So, there’s a possibility that we’ll see an increase in demand here in Brazil as well — so we’re hopeful.
Apple TV+ is available on the Apple TV app in over 100 countries and territories, whether iPhone, iPad, Apple TV, Mac, Smart TV or online – as well as on devices like Roku, Amazon Fire TV, Chromecast with Google TV is available. PlayStation and Xbox consoles. service cost BRL 9.90 per month, with a seven-day free trial period. For a limited time, anyone who buys and activates a new iPhone, iPad, Apple TV, Mac or iPod touch gets three months of Apple TV+. It is also part of the company’s subscription package Apple One.
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