AXA uses Liverpool to stimulate insurance sales in Brazil

Máquina do Esporte

The company began promotions aimed at affiliated brokers with the draw of English team jerseys.

AXA Insurance Company will use the strength of the Liverpool brand, a club sponsored by the brand, to take sales promotion action in Brazil. In celebration of Broker Month, the company will be promoting an action that will reward brokers registered in the AXA system with official Liverpool shirts.

According to the insurer, the idea is to strengthen the brand’s relationships with professionals who are “essential to the business”. By November 4, brokers will be required to register on site Developed for promotion. On the 8th, a draw of ten shirts will be held for the brokers.

“For the company, as a business and brand strategy, it is important to take advantage of co-branding opportunities to attract new partners. Relying on Liverpool to develop this process that incorporates the Brazilian passion for football is very promising,” says Danielle Titton Fagraj, superintendent of marketing and commercial planning for AXA in Brazil.

AXA is the name given to Liverpool’s training centre, AXA Training Centre, located in the city of Kirkby, UK. In addition, the company’s brand is on the players’ training uniforms.

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