Referral marketing is the strategy that connects companies and consumers through good experiences, thereby ensuring business building, brand exposure and customer credibility. In digital, the idea is the same. Readers and news outlets around the world are connected daily through technological tools such as Taboola, a digital advertising network that helps users find interesting information and content.
The company today announced a new partnership with BBC News Global, the BBC’s international news, sports and diversity content platform. In this agreement, the Platform will become a provider of exclusive content recommendations from the publisher.
BBC News reaches 43.8 million people every week on TV, online, apps and social media. BBC.com recorded a record reach last year, with 145 million unique browsers every month. Taboola Feed, a unified feed that provides readers with personalized content, allows monetization of content beneath articles, will be integrated into BBC.com – including BBC News and BBC Sport – all outside the UK markets where the company was established. The goal of the integration is to generate revenue while maintaining user experience and brand integrity, as well as increase engagement and audience on the site.
Errol Baran, Senior Vice President of Business Development and Innovation, Global Advertising and Storyworks at BBC Global News, says: “As our readership grows and develops, we are constantly looking for technology companies like Taboola to help us grow at this pace. Our data and quality standards are important and we chose to work with Taboola because of the adaptability of their recommendation platform and understanding of our needs. We look forward to building a successful and lasting relationship ahead Huh. “
Adam Singolda, founder and CEO of Taboola, explains: “We are delighted to officially hold the title of exclusive content recommendation provider for BBC Global News. As a result, we have built a true partnership and together we look to innovate more. This alliance fits perfectly with our focus on premium brands and publications, and we believe our products will help drive revenue on BBC websites.”