Brazilian social entrepreneur Edu Lyra has created an operation in the United States to promote the Digital Favelas project

Brazilian social entrepreneur Edu Lyra has created an operation in the United States to promote the Digital Favelas project

tonight (10), edu lyra will see the first major milestone in its plan to attract capital to the United States to advance the agenda of digital transformation To change the reality of frontier neighborhoods (favelas) throughout Brazil.

In a Manhattan location, the social entrepreneur will present his technology-based vision for poverty alleviation during a fundraising dinner featuring 25 powerful couples, mostly Brazilians based in the United States, leading companies with a global reach. .

The event will be organized by the billionaire Swiss-Brazilian investment banker. Jorge Paulo Lemon, Anheuser-Busch InBev . with former senior officers of Claudio Ferro I Carlos Brito, Longtime supporter of Lyra’s organization spawn hawks (GF). The So Paulo-based non-profit organization focuses on equipping vulnerable Brazilians with leadership skills and entrepreneurship, as well as creating cultural initiatives targeting hundreds of favelas across the country. Since the start of the pandemic, GF has raised Ries 64 million (US$12 million) to fight hunger in disadvantaged areas, with more than 1 million Brazilians benefiting from the program.

Currently, GF’s main focus is to increase its scale Favela Digital Model at the national level through public-private partnerships. Over dinner, Lyra will describe her plan, which includes building sustainable, connected house to replace the huts, training for the digital economy for adults of all ages and women empowerment through entrepreneurship and microfinance.

Another feature of the Digital Slum Project is the convergence of the principles of behavioral economics and data analysis. The model will map the behaviors and dynamics that prevent disruption of the poverty cycle, which will also serve to involve slum dwellers in FG-led projects. Data analysis will serve to build and validate this model of participation and to understand the relationships between variables considered in studies supporting social impact initiatives.

“Technological innovation is at the core of our project to fight poverty. There is no way to achieve our goal, which is to turn poverty into a museum object, other than to modernize the favela and the local economy, that’s the vision I would have…,” says Lyra.

The New York event is GF’s first international fundraising effort and will feature founders and executives from renowned Brazilian companies – the guest list includes names such as Caesar Oak, CEO and founder of Wellness Unicorn gym pass; robert thompson, one of the partners of the multi-billion dollar Brazilian-American investment company 3G Capital, Equal Bruno Constantino, CFO and partner of a Nasdaq listed investment management company XP Inc.

The dinners are part of a model that social entrepreneurs have been developing in recent years to encourage the wealthy to contribute to solving the problems of Brazilian favelas, but also to encourage the creation of opportunities Can you Fundraising events organized by Gerando Falcões unite the business elite and local celebrities, annually attracting millions of reais to fight poverty.

Tonight’s fundraiser is one of an international project led by a Brazilian non-profit organization. Last month, GF opened its base in New York, with a five-person team led by Lyra that will operate in the United States until December. Before the end of the year, the organization’s CEO and founder will be visiting the United States with the aim of attracting more resources and capital to the Digital Slum project.

According to Lyra, the meetings will take place in Washington with foundations focused on innovation, and the team will also move to Miami in the coming weeks. “It is there that many successful Brazilian businessmen who work for large corporations,” he says.

The social entrepreneur also plans to meet with senior executives in Silicon Valley who can contribute capital and innovative approaches to develop digitally enabled slum construction initiatives across Brazil. The project plan, developed by Accenture and headquartered in So José do Río Preto in the state of So Paulo, has a budget of Ries 45 million (US$8 million) raised from a network of local companies and GF’s supporters. As well as Municipal Corporation and State Govt. “We want to find ways to reduce that number and improve profitability to allow the project to scale nationally,” Lyra says.

In the coming months, the story of the Brazilian favelas that Lyra will try to introduce to high-net-worth individuals and organizations in the United States is a narrative of opportunity rather than scarcity: “We see less of the favelas as a problem.” Gotta start and do more as a creator of solutions: favelas created [footballers] skin I neymarhandjob [singer] Anitta, and many other highlights, and more to come,” says the social entrepreneur. We’re here to show world leaders that the favela is about to become the leader of the digital economy. “

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About the author: Sarah Gracie

Sarahis a reporter covering Amazon. She previously covered tech and transportation, and she broke stories on Uber's finances, self-driving car program, and cultural crisis. Before that, she covered cybersecurity in finance. Sarah's work has appeared in The Wall Street Journal, Bloomberg, Politico, and the Houston Chronicle.

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