Facebook plans to change name as part of brand repositioning

SAO PAULO – Facebook is planning to change the name of the company next week, to shift its focus to building “the metaverse.” information is from website ledge, who spoke to sources close to the subject.

According to the portal, the company’s founder and chairman Mark Zuckerberg is expected to announce the new name for the holding at an event to be held next week. However, it is possible that it will be released earlier.

The rebranding of the brand will position Facebook as one of several brands in the group, which also has products such as Instagram, WhatsApp and Oculus, the latter of which are headsets, games and VR (virtual reality) devices.

According to the website, the name of the holding may be linked to “Horizon” (Horizon, in English), a term used in two virtual reality products being developed by the company.

in an interview with ledge In July of this year, Zuckerberg said the Metaverse would be a big focus for the company and that the move would be part of the next chapter on how the Internet would develop after the mobile Internet. “I think this is going to be the next big chapter for our company as well, really doubling down on this area.”

Facebook isn’t the first big tech company to change its name amid new projects. For example, Google reorganized itself into a holding company called Alphabet in 2015, indicating that it would not be just a search engine, but a conglomerate with companies working on various technology projects, such as autonomous Cars, for example.

Facebook’s move comes at a time when the company is facing several setbacks, such as investigations and problems by US antitrust authorities. Which has recently led to a global network blackout.

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About the author: Raven Weber

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