FIFA Doubles Value for Game Name License, Asks for $1 Billion, EA Considers Renaming Franchise Play

FIFA Doubles Value for Game Name License, Asks for $1 Billion, EA Considers Renaming Franchise  Play

FIFA has sought more than double the current amount to renew a licensing agreement that allows Electronic Arts to use the entity’s name in its football game franchise.

According to an article published by the newspaper “New York Times” this Wednesday (13), FIFA wants to receive more than US$1 billion Every four years, the cycle established by the World Cup.

with this, Developer considers renaming series, when the current ten-year agreement ends after the Qatar World Cup in 2022. With a new edition every year, the most recent one, “FIFA 22” was released on 1 October..

On Thursday (7), EA published a lengthy statement in which it discussed the future of the franchise. Finally, he said that he is “exploring the idea of ​​renaming our EA Sports global football games”.

Mbappe in ‘FIFA 22’ — Photo: Disclosure

The organization and company also disagree on the extent of exclusivity rights.

Looking for new opportunities for fundraising with licenses, the world’s largest football body prefers that EA’s use is limited to sports.

The developer intends to continue to specialize in the name in related areas, such as tournaments and sales of digital products, such as NFTs.

The newspaper says that a decision on this dispute is expected by the end of 2021.

The end of the agreement between FIFA and EA could end the use of the franchise name, which has used the entity name since 1993, when it was launched with the game “FIFA International Soccer”.

But the change should not affect other aspects of the Games, as other developers have contracts with organizations such as Uefa and FIFPro, the World Players Federation, still guaranteeing the use of athletes’ names and their physical characteristics, as well as With brands such as Champions League.

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About the author: Raven Weber

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