French films occupy an increasingly strong position on SVOD platforms around the world

French films occupy an increasingly strong position on SVOD platforms around the world

– We analyze the main lessons of a study presented by UniFrance that analyzed the presence of French feature films in 2021 across 81 platforms and 48 regions.

Chocolate By Roschdy Zem, one of the most popular French films on SVOD platforms worldwide

In a scenario where SVOD platforms with few established brands (Netflix, Amazon Prime Video and many local operators) are constantly evolving, but also a constant flow of newcomers (whether under the banner of Hollywood studios, as in the case of Disney+ , HBO Max and Peacock, or to a more restrained or localized degree, such as Joyon in Germany, Look or Wyplay in Brazil, which have already crossed the borders of Scandinavia), however, French cinema is doing well: its presence across platforms Worldwide increased from 2.4% in 2019 to 4.8% in 2021. This is the main text of a new study presented by unifrance, which takes a closer look at offerings from 81 platforms in 48 regions (with data provided by Ampere Analysis).

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This positive trend places French cinema third among national cinemas represented across platforms, after the United States and India (which represent 41.8% and 8.4% of the catalog of platforms studied, respectively). Europe remains the main region for French cinema, with 5.4% of French films on SVOD platforms in Western Europe and 6.3% in Central and Eastern Europe. It is important to note in more detail that Italy is the first region in terms of French cinematographic representation on its SVOD platform (7.5%), ahead of Romania and Spain with 7.4%. The top 10 countries in the world with the highest proportion of French films are made up of nine European countries: three from Western Europe (Italy, Spain and Portugal) and six from Central and Eastern Europe (Romania, the Baltic states, Russia and Turkey). . .

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However, the presence of French films on SVOD platforms is even lower in Africa, the Near and Middle East (3.9%) and North America (2.9%). Finally, the three lowest ranked countries are all Asian, China (2.3% of French films), India (2.2%) and Indonesia (1.9%). However, the participation of French films on the SVOD platform is increasing in all the analyzed countries except China.

Although the UK ranks only 13th in the country ranking, three British platforms, including one operating worldwide (MUBI), make up the top three platforms with the most French films in their film catalogue: Curzon Home Cinema. (28.4%), MUBI (22.3%) and BFI Player (14.6%).

Among global platforms, French films account for 3.9% on Amazon Prime Video, 3.6% on Netflix, 3.5% on HBO, and Disney +0.6% (at the time of the study, French feature films were not included in the Apple TV+ catalog). ).

Globally, established platforms (such as Netflix and Amazon Prime Video) are consolidating their acquisitions of French titles, while local platforms are less focused on American films and have more room for French films, although these platforms are less in terms of numbers. are less important. They acquire French films.

In addition to the great variety of French films on platforms with a comedy Chocolate [+see also:
trailer
making of
film profile
]
), a film noir (a prophet [+see also:
film review
trailer
interview: Jacques Audiard
interview: Jacques Audiard and Tahar R…
film profile
]
) and a fictional film (valerian [+see also:
trailer
film profile
]
) Among the most popular films, this UniFrance analysis also indicates great growth potential for French films on SVOD platforms, in comparison, their presence in cinemas around the world currently stands at 9.9%. In short, French films are screened twice as often in theaters as on SVoD platforms. Therefore, the situation should be closely monitored, especially as the study highlights a strong link between presence on local platforms (Italy, Russia, Taiwan…) and the interest sparked by French cinema on the big screen.

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(translated from french)

About the author: Will Smith

Will covers public and private tech markets from New York. He was previously a Knight-Bagehot Fellow in Economics and Business Journalism at Columbia University, and prior to that was a reporter at the Los Angeles Business Journal. He has received a Journalist of the Year award from the L.A. Press Club and an investigative reporting award from the Society of American Business Editors and Writers.

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