Social media giant TikTok is launching its television service in Europe after it closed an agreement with electronics giant Samsung.
The partnership will make Tiktok’s most liked and watched content available through a pre-installed app, exclusive to the latest Samsung TV, and will provide a TV-like experience for the social media service.
The material was organized into 12 categories, with themes ranging from games and comedy to food and animals. Viewers can also watch a variety of learning-based videos through the hashtag, offering cooking tips, fitness tips, and fun fact-based facts.
Users do not need a TicketLock account to watch clips through the service, which was developed to offer HD content and is released in the UK today. A European deployment is planned, but details are confidential.
The service will allow users to like and comment on videos, as well as to block or flag content that does not interest them. Tiktok will automatically operate in ‘restricted mode’ in an attempt to provide a familiar visual experience.
Another samsung follows
The deal is the latest expansion from Samsung, which recently closed a series of deals for its Samsung TV Plus AVOD service Offering programs like Blink of an eye I now.
Last week, the company revealed that its ad-supported streamer, exclusively available to its customers, struck deals that would make Insight TV and Barcroft Media content available in Brazil. A similar agreement was reached to Australia last month.
Meanwhile, Tiktok’s popularity spread last year. is Launched its own reality format in the United States. I Launched $ 200 million content fund, While its director for the UK and Europe, Rich Waterworth, told TBI earlier this year In future expansion plans.
In today’s news, former YouTube and ITV executive Waterworth described the television service during its launch this morning as “a new way for families to enjoy videos and the community they love to watch.” Personal at home “.
He said: “The past year has dramatically changed the way we live, work and play. Many of us are spending more time at home, watching television with loved ones and enjoying the content being entertained and educated through our smartphones.
“It helped us think about how we can bring the creativity and joy of Teaktok to more people in the UK. Our new TikTok app will do the same, allowing millions of Samsung TV owners to get our trendy recipe tricks, comic skits, challenges and more, right in living rooms across the country. “
UK TV / AV director for Samsung Electronics Dan Hastings said the service would provide customers with “a new entertainment experience”.