Gucci joins the fight for women’s reproductive rights in America


The struggle for women’s reproductive and sexual rights in the United States has just gained a strong ally: the House of Gucci. This Tuesday (10), the Italian brand Hypeda announced that it is on the side of the nation’s pro-abortion population and will reimburse any costs its employees on US soil need to have legal medical access to terminate a pregnancy. , in case the procedure is not available in the states where they reside.

Since 2013, the fashion brand founded in Florence 92 years ago by Guccio Gucci, and today part of the luxury brand portfolio of the French conglomerate Kering, invests in more progressive initiatives aimed at gender equality, guaranteeing fundamental civil rights and other supports them. on the same line.

Also nine years ago, Gucci launched the “Chime for Change” campaign, through which it has contributed US$19 million (R$97.5 million) to the causes mentioned above so far – and even That summit also included “22 for 22: Visions for a Feminist Future” (“[20]22 by 22: Vision for a Feminist Future”), which will be broadcast worldwide via streaming, next Monday, by the Meteor website, and sponsored by the brand.

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