Spam includes a spectrum of cyber offenses. It is still a problem for users and businesses. Bots are far from innocuous — they can render your entire marketing campaign useless and cause blacklisting of your IP! Every company needs to be aware of these threats and take precautions. Anti-spam protection is crucial for all websites, from e-stores to blogs.
Bots do not just overflow your website with useless traffic. They also leave addresses that compromise your mailing lists. Before launching any campaign, use the email spam checker on https://cleantalk.org/email-checker to make sure the recipients are legit. A quick search will prevent you from wasting time, money, and effort.
What Spambots Need
The purpose of spambots is to leave automatic comments and fill in every single submission form on your site. Due to the influx of fake traffic, it slows down. This hurts the user experience, which is one of the crucial ranking factors for Google.
Eventually, your website descends in search results, so fewer potential customers discover it. You cannot analyze traffic due to the skewed data. As fake emails appear on your mailing lists, you may have your own IP and domain blocked for suspicious activity.
Finally, spammers harvest visitors’ emails for black-hat SEO and phishing. They entice users to click on the links that compromise their sensitive information. Cyber offenders may also use code vulnerabilities to collect this data.
Why Your Site May Get Blacklisted
So, why does sending emails to fake addresses result in blacklisting? ISPs and Mail Abuse Prevention Systems closely monitor any instances of mass mailing. Spammers’ addresses get you in trouble for some reasons:
- If they leave emails of other users, these recipients will report you as a spammer.
- Sending messages to non-existent addresses is regarded as a sign of spamming.
- Some addresses may be “spam traps” — inactive emails used by ISPs to catch malicious senders.
One anti-spam plugin is enough to keep spammers at bay. It does not require any changes to the website coding — just install the tool and enjoy 24/7 protection. Bots will not be able to post anything on your site. All the sign-ups, orders, bookings, etc. will be clean. In addition, as the checks will run in the background, your users will not have to struggle with CAPTCHA or reCAPTCHA. You will keep them safe without complicating their experience.
Clean up your existing mailing list, too. Visit a database site like CleanTalk to enter the addresses manually or use bulk checking services. Remember to check the status of your own domain, IP and email address, too.