Latin America and India use more AI at work than the US and Europe

Latin America and India use more AI at work than the US and Europe

Latin America and India are among the regions leading the world in the use of artificial intelligence (AI) at the workplace. The data is part of a global study conducted by AI-powered business software company Freshworks.

According to the survey, 90% of professionals in India and 83% of professionals in Latin America use AI-enhanced tools at least once a month, making the two emerging locations at the forefront of adopting technology in their daily routine. The study shows that employees from regions such as the United States and Europe, for example, use technology less, accounting for about 67% and 71% of professionals, respectively.

According to the research, the main tasks performed by professionals with the help of AI-powered software are: content creation (48%), data analysis (45%) and text and audio analysis or translation (45%).

The report was prepared with more than 7 thousand decision makers and senior managers from 12 different countries, including 1,500 professionals from Brazil, Mexico and Colombia from different corporate sectors, and explores the feelings, uses and value people perceive about AI tools in the workplace.

Freshworks highlights key insights from the study.

  • IT is the department that uses AI the most; marketing is second

According to Freshworks global research, 89% of IT professionals use AI at least once a month. Marketing appears as the second department that uses the technology the most, with 86% of professionals using it at least once a month.

Other departments have a lower proportion of AI use: legal (53%), customer service (64%), accounting (74%), sales (74%) and human resources (77%). Globally, and considering all departments, the study shows that 3 out of 4 professionals (76%) already use AI at work.

  • 1 in 3 professionals already uses ChatGPT at work
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According to the survey, 33% of professionals say they already use ChatGPT at work. However, this relationship increases when looking at specific departments. In IT, 2 out of 5 (41%) professionals already use the most famous AI tool. In marketing, the rate is 39%. In Latin America, more than half of professionals already use ChatGPT (54%).

  • Estimates show AI at work could save 24 working days a year

The study also revealed that workers estimate that using AI solutions could save them around 3 hours and 47 minutes in a typical work week, meaning that, over 1 year, 24 working days of work could be saved.

  • Professionals believe AI brings business value, but demand human review

Survey data shows that 72% of global employees trust that AI brings value to business. IT (84%) and marketing (80%) professionals are the ones who trust the positive side of technology the most. The main reasons are: the quality of work is good (59%), increased productivity (57%) and does exactly what we tell it to do (49%).

On the other hand, more than ⅔ of professionals (69%) would trust AI more in the workplace if human review of its results was mandatory. The same number of employees (69%) also believe that AI will never completely replace human workers.

  • Companies use AI for fear of missing out on opportunities

Another insight from the Freshworks survey is that more than ⅓ of workers (37%) say organizations adopt AI software out of fear of missing out on the next big thing or to avoid missing out on innovations that competitors could achieve with AI before them. Furthermore, 47% of IT professionals say that other employees in their organization use AI in their daily work, but they still don’t realize they are using it.

  • AI and the language barrier in Brazil
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Finally, the global report still shows great dissatisfaction among workers who use AI outside the Anglo-Saxon axis. According to the survey, 24% of Brazilian professionals say that, because AI software is trained in English, it is less accurate.

With information from Mercado&Tech.
Image: Shutterstock

About the author: Cory Weinberg

"Student. Subtly charming organizer. Certified music advocate. Writer. Lifelong troublemaker. Twitter lover."

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