Major US retailers move to tackle Amazon Prime Day – poca Negócios

Major US retailers move to tackle Amazon Prime Day - poca Negócios

Amazon package on deposit in the UK. (Photo: Sean Gallup/Getty Images)

a Amazon.Com It will face competition from major retailers during its annual Prime Day promotional event, as more businesses ride in the multi-billion dollar online sales event.

Target, Walmart, Bed, Bath & Beyond, Macy’s and Kohl’s are some of the top US retail chains offering huge discounts and promotions this Monday and Tuesday for Prime Day.

The two-day sales event, which brought in $10.4 billion in gross merchandise sales by Amazon last year, is taking place ahead of its traditional July date, as the e-commerce giant seeks to increase spending on Amazon. quarter.

And retailers aren’t missing out on the opportunity to get a piece of that pie.

Department store chain Macy’s is teasing shoppers with an “Epic Special” event for two days starting this Monday, while rival Kohl’s is cashing in on the first day of its event called “Wow Deals” with cashback and discounts on beauty, apparel and home products. is promoting.

According to data from StyleSage, Target has taken a step further this year by increasing the number of products and discounts on its website. This is in contrast to most US mall stores, which have reduced their assortments and promotions this year, as the data shows.

Bed, Bath & Beyond is offering a challenging “even bigger and better” program for this year’s Prime Day, with same-day delivery for orders of $39 or more and allowing customers to shop for future purchases. There is a reward of up to $100.

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Walmart, the world’s largest retailer that launched its subscription program called Walmart Plus last year, is offering deals on Roku TVs and Roomba built-in vacuum cleaners, among other electronics.

Amazon Prime Day, which has become a two-day shopping bonanza during the holiday shopping season in the United States, will see 20 countries participate this year. However, the events in India and Canada were postponed due to the COVID-19 pandemic.

Adobe expects Prime Day to reach $11 billion in total online spending for US retailers this year, surpassing sales on Black Friday and Cyber ​​Monday last year.

Sarah Gracie

About the author: Sarah Gracie

Sarahis a reporter covering Amazon. She previously covered tech and transportation, and she broke stories on Uber's finances, self-driving car program, and cultural crisis. Before that, she covered cybersecurity in finance. Sarah's work has appeared in The Wall Street Journal, Bloomberg, Politico, and the Houston Chronicle.

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