Most Effective Analytical Tools For Online Gaming Websites


Online gaming continues to grow in “popularity” and “Distribution” mechanisms. Providers have issued various ways in which players can access and play on online gaming websites. These include mobile devices, regular gaming consoles, personal computers, desktops, and more. Punters can use all these to access the best no deposit bonus casinos on the market.

However, the popularity and distribution are not enough for use as analytical tools for casinos and gaming websites. Providers and owners require more capable tools that indicate how a website is performing, what measures are in place, and give a direction on the future of the gaming websites. Some of the best tools include:

  • Client Segmentation Tools
  • Data Mining Tools
  • Key Performance Indicators (KPIs) Analytical Tools
  • Tools for Attribution of Users
  • Game Focus and Engagement Tools

Client Segmentation Tools 

Personal opinions and preferences differ with each individual. The same applies to a person’s attitude and behaviour towards a specific stimulant. Segmentation Tools in an online gaming website can break down and classify the various behavioural aspects of players. Providers tend to dump all players into a single category. However, some players may love your newly launched casino game, others may find it difficult, while most may find the gameplay exciting or boring. Placing all players in the interested or loved casino game category can be misleading.

However, even with such a classification, it is also essential to identify the type of player on the website. Maybe a novice player has taken up the game and boosted it to an expert level resulting in a bad experience. Classifying “Novice” players together, “Average” and “Expert” level players accordingly, can save you a lot of time. Understanding a player’s segment, for instance, the “Expert level,” you can develop a more complex level to add to the current game with more complicated solutions. The aim is to keep the clients interested and entertained at all times! Also, it becomes easy to turn “subscriptions” into “Paying Premiums.”

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Data Mining Tools 

It is one of the most prominent data analytic tools that cut across all industries. The tool emphasizes the analysis of large datasets to understand a specific phenomenon, in this instance, the online gaming websites. But, it too; requires accurate, timely, and relevant data sets before analysis. Paying attention to data mining data can help identify the pluses on your game, the minuses, and the keepsakes. Pluses mean the positives requiring enhancements, minus refers to the negatives that need removal or improvement, and keepsakes identify what players loved and have to be retained. The information derived after analysing the data set is arrived at by observing and recording player behaviours. Analysts should keep in mind the purpose of the data mining analysis. Is it to aid the developer in designing a superb game, or is it for the statisticians who study game websites or for the players and much more.

Key Performance Indicators Analytical Tools 

These are analytic metrics that developers and other study professionals use to determine the performance of an online gaming website. The key performance indicators determine whether the game launched meets all set objectives, has surpassed, or is dragging behind the milestones set. Study professionals use key performance indicators (KPIs) like the LTV or the “Lifetime Value.” For instance, developers use specific gameplay events to indicate players’ reactions to the new game or select casino games. Developers can customise the possibilities to meet customer tastes and develop a better understanding of the potential outcome for use during data analysis.

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Customised key performance indicators provide a more accurate representation of the actual situation on the market. If the game on offer meets customers’ demands and expectations, it meets the developer’s expectations. However, each game must have different key performance indicators. Varying games have different gameplay, timelines, and events, and, thus, other KPIs. Each of these becomes the best performance analysis tool for each game. The parameters must meet the game design, play, and winning strategies to meet developers/ player expectations.

Tools for Attribution of Users 

Game Creators often worry about the direction potential customers will take after the game launch. If you desire to understand customer behaviour to profit from your game, consider using the Tools for Attribution of Users. The tool displays the best channels you can use to draw customers to your game and turn the visits into real money. It identifies which marketing campaigns or sources are bringing in players to your recently launched game. Tools for Attribution of Users help maximise your available budget by revealing the primary source of “Valuable” players. Simple valuation analysis for users can help you reach your revenue expectations if done the right way.

Tools for Attribution of Users also help forecast/predict the future. It can help determine the number of users to log in depending on recent or current statistics. You can estimate the amount of revenue generated soon (months) and how much each player is expected to bring into the fold. Plus, you will know when the players leave, helping you plan better for the future of your gaming website.

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Game Focus and Engagement Tools 

Mobile phones are making a difference in online gaming websites today. Most casinos have transformed their websites through optimisation for easier use on phones. Others have gone the direct way and designed a mobile app for their websites. Mobile-optimized casinos require potent game focus analytic tools. Since games differ from other applications, providers must ensure that the game is more engaging in gameplay and that transactions are fast, safe, and secure. Creators shouldn’t forget to engage the customers with segment tools to enhance their involvement in the game. If a match is much more enjoyable to the players, creators have a better understanding of the players and can deliver on all desired features!


The most effective analytic tools combine player behaviour, the overall game design provided, and the user interface of the online gaming website before coming up with a definitive answer or direction. All the information requires unique key performance indicators, client segmentation tools, data mining tools, and many more. Using data provided by the tools, creators can design games that meet player expectations; you can increase revenue for the game companies and build a base for the future of your game titles.


About the author: Cory Weinberg

"Student. Subtly charming organizer. Certified music advocate. Writer. Lifelong troublemaker. Twitter lover."

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