Prime Minister Padeli announced the signing of a broadcast contract with Sky in Italy, UK, in Ireland, Germany, Switzerland and Austria,
Comcast-owned Sky will offer Premiere paddlesThe new official world paddle circuit, governed by the International Paddle Federation (FIP) and supported by the Professional Paddle Association (PPA) and Qatar Sports Investments (QSI), New exposure to over 24 million viewers among its customers,
Sky has signed an initial one-year contract covering the 2022 Premier Paddle season and will begin airing with the Ooredoo Qatar Major 2022, which begins on March 28 at the Khalifa International Tennis and Squash Complex in Doha.
The news comes just days after it announced a significant four-year contract with ESPN to broadcast Prime Paddle to nearly 50 countries in the LATAM region, covering South America, Central America, Mexico and the Caribbean.
These agreements will allow the sport to reach a global audience like never before. More broadcast deals will be announced in the coming days as excitement builds around the new official circuit.
Since its launch a month ago, the FIP, PPA and QSI have made a number of important announcements related to the new official circuit, including the confirmation of hosting at least ten (10) new tournaments this year – including four Majors. .
Entries for the first official tournament, the Ooredoo Qatar Major 2022, have already broken records, with 123 pairs registered from 19 different countries. A record amount of prize money for each major was announced at €525, while significant new ranking points for the new circuit were also revealed.
Luigi Carraro, President of the International Paddle Federation (FIP), said: “Week by week, we welcome incredible new partners as we break records and raise the sport and its players to unprecedented levels. From the outset, we reaffirmed our desire to truly internationalize Paddle and ensured that fans around the world join us in this adventure. That’s why it’s extraordinary news for Sky to be our trusted broadcast partner. Sky is known among the international media as the absolute reference, and it is precisely in this perspective that this new circuit is based. There is still a lot to come, and I look forward to the Ooredoo Qatar Major 2022, which will usher in this new global era for our sport, starting next week., ,
The Board of Directors of the Professional Peddlers Association (PPA) said: “This historic deal with Sky once again shows that professional paddlers and the sport itself are finally getting the international exposure they deserve. These broadcast deals will brighten our game and allow our players to inspire new fans every day in as many countries as possible. Through enhanced performance, our players will inspire the next generation of gaming enthusiasts as well. Paddle, and that’s how our game would really develop.,
Frank Binisti discovered the paddle in 2009 at the Club des Pyramids in the Paris area. Since pedaling is a part of his life. You often see him travel to France to cover big events in a French paddle.