vinicius lordello
According to a study by Railo Metrics, signals around the area were effective in the strategy. But does it still make sense?
Chelsea and Manchester City met in the final of the Champions League. According to a study by Relay Metrics, the value generated in media exposure for sponsors with advertising boards for broadcast in the US and UK alone was approximately US$15 million. AndA study by Relay Metrics showed that Nissan received approximately US$1.8 million from Expedia (US$1.7 million), Heineken (US$1.6 million), PlayStation (US$1.4 million) and Mastercard (US$1.4 million). Benefited. But how does this strategy work?
Thanks for reading the exam! What about becoming a subscriber?
Get unlimited access to the best content of your day. Within minutes, you have created your account and continue reading this article. Come on?
Just moments before you release your access.
digital exam
BRL 3.90/month
- R$9.90 after the third month.
- Reach whenever and wherever you want.
- Unlimited access to EXAME Invest, Macroeconomics, Markets, Careers, Entrepreneurship and Technology.
Sign it
annual digital exam
BRL 99.00/Year
- R$ 99.00 in cash or up to 12 instalments. (BRL 8.25 per month)
- Reach whenever and wherever you want.
- Unlimited access to EXAME Invest, Macroeconomics, Markets, Careers, Entrepreneurship and Technology.
Sign it
4160621
