Promotions to Champions Finals earned sponsors nearly US$15m

Promotions to Champions Finals earned sponsors nearly US$15m

vinicius lordello

executive game

According to a study by Railo Metrics, signals around the area were effective in the strategy. But does it still make sense?

Chelsea and Manchester City met in the final of the Champions League. According to a study by Relay Metrics, the value generated in media exposure for sponsors with advertising boards for broadcast in the US and UK alone was approximately US$15 million. AndA study by Relay Metrics showed that Nissan received approximately US$1.8 million from Expedia (US$1.7 million), Heineken (US$1.6 million), PlayStation (US$1.4 million) and Mastercard (US$1.4 million). Benefited. But how does this strategy work?

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Sarah Gracie

About the author: Sarah Gracie

Sarahis a reporter covering Amazon. She previously covered tech and transportation, and she broke stories on Uber's finances, self-driving car program, and cultural crisis. Before that, she covered cybersecurity in finance. Sarah's work has appeared in The Wall Street Journal, Bloomberg, Politico, and the Houston Chronicle.

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