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According to a study by Railo Metrics, signals around the area were effective in the strategy. But does it still make sense?
Chelsea and Manchester City met in the final of the Champions League. According to a study by Relay Metrics, the value generated in media exposure for sponsors with advertising boards for broadcast in the US and UK alone was approximately US$15 million. AndA study by Relay Metrics showed that Nissan received approximately US$1.8 million from Expedia (US$1.7 million), Heineken (US$1.6 million), PlayStation (US$1.4 million) and Mastercard (US$1.4 million). Benefited. But how does this strategy work?
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Henry Lawson is a contributor at Sproutwired.com, covering a wide range of topics including news, politics, business, technology, sport, entertainment and lifestyle. He focuses on delivering clear, accurate and reader-friendly reporting that helps audiences stay informed about current affairs and important developments. With an emphasis on useful information and balanced coverage, Henry aims to highlight stories that matter most to readers, providing context and insight in a straightforward and accessible way.
