Round 6 is Netflix’s ‘biggest release ever’

Round 6 is Netflix's 'biggest release ever'

“Squid Game” — a fictional drama from South Korea, translated as “Round 6” in Brazil — is “the most-released series ever on Netflix”, the streaming company said exclusively. CNN Tuesday (12).

The dystopian series, in which cash-strapped contestants play deadly children’s contests to win cash prizes, has been viewed by 111 million accounts since it debuted on Netflix on September 17.

To give that number some context, the company announced earlier this year that 82 million households watched “Bridgeton” in the first 28 days after the start of Christmas. Meanwhile, Round 6 surpassed that number in a short time.

The series is number one on Netflix’s Top 10 list in 94 countries around the world. It is also the first Korean series on the platform to reach #1 in the United States.

The numbers speak volumes about the popularity of the series and the speed at which it has taken off. But ratings data from Netflix — and all streaming services — comes with some important caveats.

For starters, these numbers are from Netflix (NFLX) only and have not been verified by any outside source. Also, the number 111 million does not mean that everyone watched the series from start to finish. This is based on the metric of accounts viewing at least two minutes of the series.

Despite Netflix’s often opaque accounting for the popularity of its shows, the important context is that competition from the streaming giant continues to intensify by the day, and Round 6 shows that streaming remains on top for a reason.

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For investors, Wall Street will be happy as long as Netflix continues to add subscribers. Round 6 has impressed enthusiasts in a significant way, and buzz is the best way to attract new customers and keep existing ones happy.

The series also received rave reviews, scoring 91% on Rotten Tomatoes.

Like many major streaming series, “Squid Game” has become a pop culture phenomenon. The series spawned memes and even ideas for Halloween costumes.

The success of “Squid Game” demonstrates Netflix’s ability to create worldwide hits. The company has 209 million customers and continues to work to reach an audience globally.

“When we started investing in Korean series and movies in 2015, we knew we wanted to create stories globally for K content’s top fans in Asia and around the world,” said Minyoung Kim, vice president of content at Netflix Asia. he said. -Pacific, except India. “Today, the squid game has exceeded our wildest dreams.”

“The sixth round has given more confidence that our global strategy is headed in the right direction,” Kim said. CNN.

(Translated text. Read the original in English right here)

About the author: Will Smith

Will covers public and private tech markets from New York. He was previously a Knight-Bagehot Fellow in Economics and Business Journalism at Columbia University, and prior to that was a reporter at the Los Angeles Business Journal. He has received a Journalist of the Year award from the L.A. Press Club and an investigative reporting award from the Society of American Business Editors and Writers.

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