Spotify doesn’t seem to want to be left out in the cold when Twitter introduces its Snapchat stories Clone Fleets. The music streaming service has begun publicly testing its own version of its stories, a unique way for artists and companies to connect with their audiences.
Youtube gamer TmarTn Discovered stories when he searched for Christmas music. When he opened the annual Christmas Hits playlist created by the streaming service, he noticed a new hint on the Spotify profile picture, which he said he could “tap to see the story”, featuring popular Christmas songs. Share. The interface looks exactly like any other story UI. A bar at the top of the screen is divided into several sections to show you how many sections there are, and you can probably tap on the left or right side of your screen to move backwards or forwards.
Now there are stories of Spotify ….
It has to stop pic.twitter.com/xsurbrJblx
– Tamerton (@Tmarton) November 27, 2020
Spotify has been working on stories for some time. We got the first glimpse of the feature back in August 2019 thanks to the app Slith Jane Manchun Wong when she unveiled a question and answer session with Norwegian singer Sigrid. Looks like the stories weren’t publicly tested at the time – Jane had to dig into the code of the Android app to uncover them.
The current test looks like a public a / b test, so it’s possible you’re already entertained. Try searching for the Christmas Hits playlists featured in the tweet above and see if you can tap the Spotify profile image to see the story.