Syrup brand name economy after allegations of racism

Syrup brand name economy after allegations of racism

Quaker has announced that it will change its name to remove the 130-year-old brand image
Reproduction

Quaker has announced that it will change its name to remove the 130-year-old brand image

Tia Jemima
Is a mix brand for Pancakes
, Syrup and other foods for breakfast, made in 1889 in the United States. Quaker Oats, a group that expands products, has announced that it is launching a new name
For the brand, the goal is to change the stereotype Racist
With goods for decades.

In 2000, PepsiCo, which acquired the rights to Quaker Oats, announced that the brand would now be sold under the new name ” Pearl Milling Company
“, And will accompany the company photo. The image will replace a black woman, featuring clothes from the time, which is traditional in North American families.

“We’re starting a new day with the Pearl Milling Company,” a PepsiCo spokesman said. “A new day lies in the brand’s historic debut and its mission to create pivotal moments at the breakfast table”.

The name was entered on 1 February and the new brand should be in vogue June
.

It is the company’s second product line to change its name following allegations of racism. ” uncle Ben’s
“, The rice brand for risotto, announced changes last year as protests against structural racism in the United States, and will now be renamed” Bains Originals “.

READ  Dollar moving economy with volatility in last session of 2020
Sarah Gracie

About the author: Sarah Gracie

Sarahis a reporter covering Amazon. She previously covered tech and transportation, and she broke stories on Uber's finances, self-driving car program, and cultural crisis. Before that, she covered cybersecurity in finance. Sarah's work has appeared in The Wall Street Journal, Bloomberg, Politico, and the Houston Chronicle.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *