Quaker has announced that it will change its name to remove the 130-year-old brand image
Tia Jemima
Is a mix brand for Pancakes
, Syrup and other foods for breakfast, made in 1889 in the United States. Quaker Oats, a group that expands products, has announced that it is launching a new name
For the brand, the goal is to change the stereotype Racist
With goods for decades.
In 2000, PepsiCo, which acquired the rights to Quaker Oats, announced that the brand would now be sold under the new name ” Pearl Milling Company
“, And will accompany the company photo. The image will replace a black woman, featuring clothes from the time, which is traditional in North American families.
“We’re starting a new day with the Pearl Milling Company,” a PepsiCo spokesman said. “A new day lies in the brand’s historic debut and its mission to create pivotal moments at the breakfast table”.
The name was entered on 1 February and the new brand should be in vogue June
.
It is the company’s second product line to change its name following allegations of racism. ” uncle Ben’s
“, The rice brand for risotto, announced changes last year as protests against structural racism in the United States, and will now be renamed” Bains Originals “.
