The impact of the Tokyo Olympics on Facebook and Instagram

The impact of the Tokyo Olympics on Facebook and Instagram

The Tokyo 2020 Games came to an end after overcoming a series of difficulties caused by the pandemic. Faced with the impossibility of being physically at the event, Facebook and Instagram became veritable.

In digital, athletes also played a vital role in showcasing and sharing sports. In this sense, publications become the lens through which people can experience the spectacle of the game.

Overall, athletes from around the world have garnered over 75 million followers on Instagram and together have generated over 411 million interactions across the network. Brazil was the third country to have the most comments on Facebook and participated in the Olympics, after India (1st) and the United States (2nd).

On Instagram, Rayssa was the athlete who garnered the most followers and engagement in the world. In addition, her photo album celebrating the silver medal in skates and a video of her journey in the sport were the most liked publications on stage during the Games, seeing all the athletes in the competition.

The 10 athletes who generated the most interactions on Instagram during the Games in the world were:

1. Raisa Leal (skateboard)
2. Simone Biles (Artistic Gymnastics, USA)
3. Daniel Alves (Football)
4.Rebecca Andrade (artistic gymnastics)
5. Italo Ferreira (Surf)
6. Douglas Souza (Volleyball)
7.Sunny Lee (Artistic Gymnastics, USA)
8.Luka Doncic (Basketball, Slovenia)
9.Tai Tzu-ying (Badminton, Taiwan)
10. Gabriel Medina (Surf)

10 athletes with the most followers on Instagram in the world during the Games:

1.Raissa Leal (skateboard) – 5.8 million (+667%)
2.Neeraj Chopra (Athletics, India) – 2.6 million (+1.9m%)
3.Simone Biles (Artistic Gymnastics, USA) – 2.3 million (+53%)
4.Rebecca Andrade (artistic gymnastics) – 2.1 million (+868%)
5. Italo Ferreira (surf) – 1.8 million (+175%)
6. Valentina Acosta Giraldo (Aeroing, Colombia) – 1.6 million (+623%)
7. Douglas Souza (Volleyball) – 1.4 million (+78%)
8.Tom Daly (Diving, UK) – 1,259 million (+60%)
9.Leticia Bufoni (Skate) – 1.249 million (+41%)
10.Sunny Lee (Artistic Gymnastics, USA) – 1,242 million (+511%)

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About the author: Sarah Gracie

Sarahis a reporter covering Amazon. She previously covered tech and transportation, and she broke stories on Uber's finances, self-driving car program, and cultural crisis. Before that, she covered cybersecurity in finance. Sarah's work has appeared in The Wall Street Journal, Bloomberg, Politico, and the Houston Chronicle.

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