The Rock ranks as Instagram’s ‘most useful star’

The Rock ranks as Instagram's 'most valuable star'

Image copyright
Getty Photographs

Dwayne “The Rock” Johnson has topped Instagram’s abundant record as the celebrity believed to be ready to demand a lot more than any 1 else for a sponsored post.

The wrestler-turned-actor could charge advertisers far more than $1m (£790,000) for every article past calendar year, in accordance to the social media internet marketing firm Hopper HQ.

The Fast and Furious star knocked make-up entrepreneur Kylie Jenner off the top spot.

She has 182 million Instagram followers, when he has 187 million.

British isles-dependent business Hopper HQ, which runs social media accounts on behalf of corporations and people today, printed its first Instagram prosperous checklist in 2017.

The rankings and price tag for every put up ended up arrived at right after talking with so-known as social media “influencers” them selves, along with models and internet marketing firms and publicly readily available pricing information and facts, to estimate how substantially every single account could demand.

However, entrepreneurs have a tendency to be secretive about how considerably they pay, or the posts might be portion of a broader offer – as is usually the scenario with A-list celebrities or sports stars – so the specific quantities are not acknowledged.

Other superior worth personalities on its list for 2019 incorporated footballer Cristiano Ronaldo, who was worthy of $889,000 for every article, and socialite Kim Kardashian West, who could demand $858,000.

Previously this yr, Dwayne “The Rock” Johnson was topped by Forbes as the greatest-paid out actor in the entire world, possessing attained just about $90m very last yr before tax.

Outside the house of his film work, the motion star has a key professional partnership with Under Armour, the US athletics brand he signed with in 2016.

He has also been sponsored by tech big Apple and the Norwegian bottled water brand Voss, in which he holds a stake.

Graphic copyright
Reuters

Picture caption

The Quick and Furious star knocked Kylie Jenner off the best location

Nonetheless, his current listing of endorsement bargains on Instagram seems incredibly shorter.

Scrolling by means of his feed, apart from selfies of the muscle-sure actor working out, most of The Rock’s new posts endorse his possess Tequila brand name, Teremana.

Other than that, his promotional posts are mostly for new episodes of The Titans, an NBC Tv set sequence which he hosts, or movies in which he stars, such as upcoming DC Comics element Black Adam.

The 10 stars who can cost the most for each Instagram article

1. Dwayne ‘The Rock’ Johnson, 187m followers – just more than $1m for each write-up

2. Kylie Jenner, 182m followers – $986,000 for each post

3. Footballer Cristiano Ronaldo, 225m followers – $889,000 for each submit

4. Socialite Kim Kardashian, 176m followers – $858,000 for every put up

5. Pop star Ariana Grande, 191m followers – $853,000 for every write-up

6. Actress and singer Selena Gomez, 180m followers – $848,000 for every submit

7. Pop star Beyoncé Knowles, 149m followers – $770,000 for each publish

8. Pop star Justin Bieber, 139m followers – $747,000 for each submit

9. Pop star Taylor Swift, 135m followers – $722,000 per article

10. Footballer Neymar da Silva Santos Junior, 139m followers – $704,000 for each write-up

Source: Hopper HQ

“Dwayne ‘The Rock’ Johnson has had an outstanding 12 months as he proceeds to dominate Hollywood with blockbuster hits, like Rapid & Furious and the next Jumanji movie,” explained Mike Bandar, co-founder of Hopper HQ.

“It was significantly intriguing to see the star rise in Instagram fame this calendar year as he moved up 6 spots in the record and overtook reigning winner Kylie Jenner.”

In Could, Forbes magazine taken out reality Television star and cosmetics entrepreneur Kylie Jenner from its checklist of billionaires, accusing her relatives of inflating the price of her makeup business.

This 12 months was the initially time in 4 years in which a Jenner or Kardashian was not leading of Hopper HQ’s Instagram movie star prosperous checklist.

Influencers ought to make distinct an Instagram post is an advert if they had been compensated to publish it or gained presents in return.

Having said that, some have been criticised for a lack of transparency.

See also  More £14bn essential a yr for climate, report suggests

About the author: Cory Weinberg

Cory Weinberg covers the intersection of tech and cities. That means digging into how startups and big tech companies are trying to reshape real estate, transportation, urban planning, and travel. Previously, he reported on Bay Area housing and commercial real estate for the San Francisco Business Times. He received a "best young journalist" award from the National Association of Real Estate Editors.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *