Watching games on pirated sites harms the world’s game billionaires

Watching games on pirated sites harms the world's game billionaires

Credit: PXFuel

It is relatively common to watch sporting events like football matches through pirated platforms. However, every time someone fails to subscribe to a television or streaming service to watch events illegally, he is making it easier to profit from piracy at the expense of the game.

Quality sports broadcasts are made public thanks to media companies composed of trained professionals. They transfer large amounts of money to clubs and sports federations, which represent the main source of income for global sport and are directly invested in the quality of competitions.

In addition, reference sites that operate under the law, such as sports fans follow the probability that each team or player has to win competitions in dozens of modes.

Sports piracy causes media companies that own sports broadcasting rights to lose more than $28 billion annually, according to a survey by video and streaming equipment and software maker Cinamedia and Ampere Analysis of media research. . and analysis – both based in the UK. The data was made public on a panel at SIGA Sport Integrity Week 2021, an event on football piracy.

“People may think that football already has enough revenue, but if you think about it, these amounts will be reinvested in football later and it will be very positive overall,” said business security at Cinamedia. Director of Development Simon Brydon said.

In addition to harming companies licensed for broadcasting and sports, the use of pirated platforms can be dangerous for the user. criminals who operate pirated site For example, they can steal users’ data and sell them to third parties. Users of pirated platforms are also exposed to malware.

Cinamedia’s report titled “Pricing Piracy: The Value of Action” uses a model that assesses how different demographic groups respond to anti-piracy measures and identifies which of them have legitimate services. Most likely to migrate.

From there, the report analyzes the motives that motivate each group to access pirated streaming services and suggests actions that legal service providers can take to attract the groups most likely to migrate. More likely. The study found that 74 percent of sports fans who use pirated services are willing to replace them in exchange for legal services.

Also according to the report, among users of pirated services, 52% pay some amount for access to illegal sports streaming.

The study said that among the actions that can be taken to attract users of pirated services, legal providers need to offer services that are easy to use, available across all platforms and locations and that are not designed to be complex. Establishments and lengthy contracts are not required.

Measures to prevent piracy in football

Another study, promoted by the organization Digital Citizen Alliance, which seeks to make the Internet safer, indicates that football is the sport most targeted by sports streaming piracy. According to the report, 27.4% of illegal sports streaming and downloads are football matches. Basketball follows with 25.5%.

Interpol has launched a five-year project to eliminate pirated streaming service providers based on intellectual property laws. The assets of the criminal networks targeted by the operation will be confiscated.

The leaders of the sports world are also taking their own action to deal with piracy. The Premier League, England’s football league, implemented Super Block in 2017, a program involving a team of Internet experts appointed by the English Football Association. The team identifies servers responsible for illegal content and Internet providers are obliged to block them. This power was given to the Premier League by the Supreme Court of the United Kingdom.

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About the author: Sarah Gracie

"Proud social media buff. Unapologetic web scholar. Internet guru. Lifelong music junkie. Travel specialist."

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