Western revival adds Dua Lipa, Rae Saya Rodda and Netflix series

Western revival adds Dua Lipa, Rae Saya Rodda and Netflix series

In an aesthetic universe, Rae Saya Rodada, Dua Lipa and a new Netflix series run together.

Sounds unimaginable, doesn’t it?

What to do with Umrijal’s artist, Rio Grande do Norte, owner of the seminal hit “Tapo na Raba”, with over 213 million views on YouTube, the English-born Albanian-born and currently all-powerful pop music artist is ?

How does the streaming platform connect to all this?

It’s the Western aesthetic that’s back.

There is a reference that, despite the different origins, heals everything.

Rai Saya Rodada is one of the most successful figures in this electronic foro that dominates the country.

The video for “Tapo Na Raba”, with all its peculiarities (such as a wall of sound pulled by a cart, a cumbersome dancer, a bar transformed into a saloon and a passionate performance by Sia Rodda) unites the eternal signs of Western aesthetics. is. Less was seen in the universe of Brazilian forró/sertanejo.

This is an essential solar function for this hazy 2021.

Not coincidentally, the ingenuity sung by the artist about the disappearance of a donkey called “Raba” came to lead the long Brazilian charts (not least with the rise of “Batum de Cereja” by Israel and Rodolfo). By). Despite being released in the distant month of February, it is currently ranked 13th on YouTube Brazil’s Top 100.

With this clip, Rae puts himself on the fine line that exists between the contemporary Foro and Sertanejo. The choice to bring Western dress to “Tapo na Raba” followed this movement.

Leather boots, flashy buckles and cowboy hats form the image of the Brazilian Certanejo, although historically the time of the “Wild West” occurred thousands of kilometers from here, west of the region we know today as the United States. know. .

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What we call here Sartanejo is the country. And a young rapper decided to tinker with the status quo of pop music in 2019. They scored a hit with a single, which cost $30, a combination of slow rhymes and a chorus sung by Miley Cyrus’ father. And bingo, mainstream music has never been the same.

What brings us to Dua Lipa?

The hitherto promising artist exploded with a couple of dance hits with “Future Nostalgia,” an album released amid the first year of the coronavirus pandemic. His deep voice in the synthesizer timbre of ’70s and ’80s disco had us at home dancing like we might be gathering at a deliciously retro party.

In an exciting escalation, Dua eschews the glitzy ’80s vibe of the album’s music videos, as seen in “Physical” and “Levitating”, wearing a hat, boots and even an invisible electric bull. To emerge on the screen to ride.

The video is currently ranked 19th on YouTube trends worldwide.

I’ll admit, I didn’t understand a few things in this video, such as the story that revolves around the giant chicken egg, but other than that, the idea of ​​the modern western look is clear, the way Rai Saya Rodada created A western universe of backcountry to call its own.

space cowboy

Dua’s album name translates as “nostalgia for the future”, which fits with the language of “Cowboy Bebop”, the iconic anime about Western aesthetics and futuristic noir that will be released live action by Netflix in 2021. version will be received.

By the way, the streaming platform announced the appearance of composer Yoko Kanno, who was responsible for the theme music of 1998’s Animation, back in the franchise.

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The series will consist of 10 episodes and will follow the saga of Bounty Hunters in a futuristic and spatial environment. The cast includes, among those confirmed, John Cho, Daniela Pineda and Mustafa Shakir.

Coincidence or is Cowboys pop again?

Two of the best clips of 2021 use this same aesthetic.

Added to the Cowboys series from Netflix in the title (though it borrows more from the Space Trailblazer concept), are three hugely popular mass culture products that conceptually use Western aesthetics as their basis.

If there were two, we would call it a “wave”. Three can already be called a trend.

Somehow, everything is woven together by the idea of ​​the clearing of time (not in the question of the killing of the Indians fueled by the invasion of the Cowboys into the North American territory, of course, which is clearly problematic)

You see: this was a time when laws were broken, when leaving home was a dangerous adventure and the hunt for money.

I don’t know, but it seems to be an accurate description of my 2021.

Will Smith

About the author: Will Smith

Will covers public and private tech markets from New York. He was previously a Knight-Bagehot Fellow in Economics and Business Journalism at Columbia University, and prior to that was a reporter at the Los Angeles Business Journal. He has received a Journalist of the Year award from the L.A. Press Club and an investigative reporting award from the Society of American Business Editors and Writers.

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